Vice President, Revenue Marketing

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and our community. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area, including “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee can bring diverse talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase seeks a dynamic and strategic leader to join our team as the Vice President of Revenue Marketing. In this pivotal role, you will drive the demand generation strategy and revenue marketing execution to fuel our company's growth. You will lead a team of talented professionals and collaborate closely with sales, marketing, CX, and product teams to develop and implement integrated demand-generation programs that generate high-quality pipelines and help accelerate deal closure. 

In short, your job is to make sales love you and your team. If you are a strategic thinker and collaborative leader who has successfully driven growth through pipeline generation at modern SaaS companies, we want to hear from you! 

The base compensation range for this position, not including bonus, is: $250,000 - $285,000

What you’ll be doing:

• Strategy Development: Develop and execute a comprehensive demand generation strategy aligned with business goals and market dynamics. Continuously evaluate and refine strategies to optimize performance, pipeline, and ROI.
• Team Leadership: Lead, mentor, and inspire a high-performing pipeline generation team, fostering a culture of innovation, collaboration, and excellence. Provide guidance and support to enable team members to achieve their full potential. Experience in recruiting and hiring is essential at this level. 
• Campaign Planning and Execution: Plan, execute, and optimize multi-channel demand generation campaigns across ABM, digital, offline, and event channels. Leverage a data-driven approach to effectively target key accounts, personas, and segments.
• Lead Generation and Nurturing: Drive the creation and execution of lead generation programs to attract, engage, and convert prospects into qualified leads and opportunities. Develop lead nurturing strategies to accelerate prospects through the sales funnel.
• Marketing Technology and Operations: Oversee the selection, implementation, and optimization of marketing technology stack to support demand generation efforts. Partner with the marketing operations team to ensure accurate tracking, measurement, and reporting of campaign performance.
• Cross-Functional Collaboration: Collaborate closely with sales, marketing, product, and other stakeholders to align demand generation efforts with overall go-to-market strategy. Build strong relationships and foster alignment to drive collective success.
• Performance Measurement and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of pipeline generation initiatives. Provide regular reporting and analysis to stakeholders, identifying insights and opportunities for improvement.
• Budget Management: Effectively manage the demand generation budget, allocating resources to high-impact initiatives and optimizing spending to achieve desired outcomes.

What we’re looking for:

• Proven track record of success in demand generation leadership roles within B2B technology or SaaS companies.
• Deep understanding of demand generation strategies, tactics, and best practices with experience in Account-Based Marketing (ABM).
• Strong leadership and people management skills, with a demonstrated ability to build, develop, and motivate high-performing teams.
• Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels.
• Results-driven mindset with a focus on continuous improvement and achieving measurable business outcomes.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. We encourage you to apply if you have the experience to succeed in the role!

We acknowledge that true diversity and inclusion require ongoing effort and are committed to making our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.