24-22 Martech Expert - NA & LATAM

As a 24-22 Martech Expert at DemandLab, your responsibilities include implementing innovative solutions for clients, developing advanced lead scoring models, creating actionable insights through reporting, and managing various marketing technology platforms. You will ensure seamless customer journeys by leveraging marketing and sales technologies, as well as providing database management recommendations.

To qualify for the 24-22 Martech Expert position at DemandLab, candidates should have a minimum Bachelor's degree in a technical or marketing field, 2-4 years of demand generation experience, and at least 2 years of experience with Marketo and Salesforce. Strong analytical skills, attention to detail, and excellent communication abilities are also essential.

DemandLab offers a flexible work environment where creativity and experimentation are encouraged. As a 24-22 Martech Expert, you will be part of a supportive team that values innovation and personal development, making it a great place for professionals looking to grow and explore new ideas.

DemandLab is committed to the professional growth of its employees, offering funding for personal and professional development as part of the benefits package for the 24-22 Martech Expert role. Access to training, conferences, and educational resources will help you stay updated with the latest trends in marketing technology.

In the 24-22 Martech Expert role, you will support DemandLab's clients by implementing advanced marketing strategies, enhancing engagement and nurture programs, and developing customized solutions tailored to their specific marketing needs. Your expertise will ensure that clients’ marketing and sales initiatives are executed effectively for maximum impact.

As a 24-22 Martech Expert at DemandLab, you can expect competitive salary packages that include health and dental insurance, retirement plan matching, generous paid time off, and a flexible work plan, along with a supportive environment that encourages creativity and fun in your work.

Success as a 24-22 Martech Expert at DemandLab requires excellent communication skills, strong analytical capabilities, a high degree of organization, and the ability to manage multiple client relationships. Proficiency in Martech tools and a passion for digital marketing are also key.

When implementing new marketing technologies, I begin by thoroughly assessing the client’s existing systems and understanding their goals. This helps identify gaps and areas for improvement. Following that, I focus on selecting the right technology that aligns best with their needs, followed by careful planning and execution, ensuring thorough testing and training for the client's team.

Absolutely! In my previous role, I developed lead scoring models that prioritized leads based on their engagement and likelihood to convert. I utilized both behavioral and demographic data to create efficient scoring criteria, which significantly improved our lead qualification process and contributed to higher conversion rates.

For effective data hygiene, I regularly conduct audits of the marketing database to remove duplicates and outdated information. I also implement validation processes for incoming data and establish protocols for maintaining data quality, ensuring that all team members adhere to these practices for consistency and accuracy.

I prioritize clear communication and organization when managing projects with tight deadlines. I create detailed timelines and checklists to keep tasks on track, ensuring that all team members understand their roles and responsibilities. Regular check-ins allow us to stay aligned and address any potential delays proactively.

One successful strategy I implemented involved account-based marketing targeting high-value clients. By customizing our messaging and campaigns for these accounts, we saw a significant increase in engagement and conversions. This tailored approach leveraged data insights and a deep understanding of the client's pain points, leading to measurable success.

Analytics are crucial in my marketing approach as they provide actionable insights into campaign performance. I rely heavily on data to make informed decisions, evaluate ROI, and optimize strategies. By analyzing key performance indicators, I can adapt our efforts to maximize effectiveness and drive better results for our clients.

Yes! I have over two years of experience working with Salesforce, where I managed the integration of marketing automation platforms to enhance sales and marketing alignment. My role involved setting up workflows, managing contacts, and analyzing data to inform our engagement efforts, ensuring comprehensive customer relationship management.

I believe that challenges in digital marketing are opportunities for growth. When faced with a setback, I analyze the situation to identify the root causes and gather feedback from the team. This collaborative approach enables us to brainstorm solutions and adjust our strategies for better results in the future.

For client challenges, I once developed a microsite that focused on personalized content delivery based on user behavior. This solution not only enhanced user engagement but also provided valuable insights into customer preferences, allowing for better-targeted marketing efforts down the line.

I enjoy the ever-evolving nature of marketing technology and the opportunity to be at the forefront of innovation. It’s exciting to explore new tools and strategies that can greatly impact customer experiences. The collaborative nature of working with different teams to achieve common goals also adds to the enjoyment.