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Digital Fundraising Director

The Democratic Governors Association (DGA), the campaign committee responsible for electing and supporting Democratic Governors, is seeking to fill the Digital Fundraising Director role within the Digital Department for the 2025-2026 election cycle. The position will report to the Chief Digital Officer.

 

The Digital Fundraising Department is responsible for the DGA’s national grassroots fundraising program and coordinating with campaigns to enhance their digital communications while also providing support to other departments within DGA.

 

The expected salary range for this position is $115,000-125,000 annually before benefits and applicable withholdings, but salary is commensurate with experience. Candidates who are comfortable handling the following responsibilities and have the appropriate skillsets at the senior level are encouraged to apply.


Key Responsibilities
  • Lead the execution of the DGA grassroots fundraising program by means of email, online advertising, direct mail, telemarketing, and SMS to maximize growth and continue record-breaking returns;
  • Manage a team of experienced staffers including an Email Director and SMS Director, as well as external vendors;
  • Edit and approve email and SMS copy through the lifecycle from outlines, to drafts, to production, ensuring copy aligns with our mission, messaging, and best practices;
  • Oversee strategy for large scale email and SMS testing, and assist in the maintenance of goal-oriented, data-informed content calendars;
  • Identify angles for new digital fundraising campaigns,both long-term and rapid response;
  • Work with the Digital Campaign Services Director to identify opportunities to support and fundraise for gubernatorial campaigns;
  • Work with the CDO and team members innovate and continually improve the digital fundraising team’s reporting, analytics, and processes;
  • Support other special projects, assignments, and tasks in collaboration with DGA leadership and other DGA departments.


Qualifications
  • Experience leading successful, large-scale, online fundraising operations for Democratic political campaigns, political committees, and/or like-minded organizations;
  • 3+ campaign cycles or equivalent experience managing and driving strategy on fundraising programs; especially for an electoral campaign, committee, digital agency, advocacy organization, or nonprofit;
  • Experience leading vendor communications for an organization or clients;
  • Experience writing and/or managing a team writing email and SMS copy for a high-volume program, including rapid response;
  • Experience producing email and SMS and/or managing a production process, including complex segmenting and testing, in a CRM such as ActionKit, Acoustic, Action Network etc.


Attributes
  • Mastery of political and digital best practices and an interest and commitment to master emerging technologies, and stay up to date with trends;
  • The ability to leverage a meaningful news story or narrative for fundraising;
  • Ability to work collaboratively under tight deadlines;
  • Comfort with long, irregular hours during peak election seasons, including some evenings and weekends;
  • Well-organized and detail oriented;
  • Passion and commitment to advancing the principles and goals of the nation’s Democratic Governors.


Diversity Practices 

The DGA is committed to ensuring equal opportunity employment regardless of race, color, religion, national origin, sex, sexual orientation, marital status, age, disability, or veteran status. The DGA strongly encourages individuals from diverse backgrounds to apply. 


Closing

The DGA offices and this position are located in downtown Washington, DC. This position comes with 100% employer-paid health care (including dental and vision) for employee + spouse/partner + dependents, up to 4% 401(k) matching program, employer paid phone bill and other employee benefits.

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Average salary estimate

$120000 / YEARLY (est.)
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$115000K
$125000K

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What You Should Know About Digital Fundraising Director, Democratic Governors Association

The Democratic Governors Association (DGA) is looking for a passionate and experienced Digital Fundraising Director to join our energetic team in Washington, DC, for the 2025-2026 election cycle. If you're savvy about online fundraising and have a knack for digital communications, this could be the perfect opportunity for you! You’ll be right at the heart of our grassroots fundraising program, where your leadership will empower campaigns and invigorate our outreach. As the Digital Fundraising Director, you will lead a talented team, including an Email Director and an SMS Director, to execute and enhance our digital campaigns, using various platforms like email, online ads, and SMS. Your creative instincts will shine as you craft compelling fundraising messages while maintaining a clear focus on our mission. With your insight, we will also explore novel fundraising angles, maximizing our reach and impact. Your ability to analyze data and maintain a strategic content calendar will be crucial to our success, ensuring that every campaign resonates with our supporters. If you thrive in collaborative environments and are comfortable navigating tight deadlines, especially during peak election periods, we want to hear from you! At the DGA, we celebrate diversity and are keen to reflect the communities we serve. Join us in advancing the goals of Democratic Governors while enjoying competitive benefits, including 100% employer-paid healthcare. Your experience leading large-scale fundraising operations could be just what we need to continue breaking our own records!

Frequently Asked Questions (FAQs) for Digital Fundraising Director Role at Democratic Governors Association
What are the key responsibilities of the Digital Fundraising Director at the Democratic Governors Association?

The Digital Fundraising Director at the Democratic Governors Association will be responsible for leading the execution of the DGA's grassroots fundraising program. This involves utilizing email, online advertising, telemarketing, and SMS to drive fundraising efforts. The role also includes managing a skilled team, overseeing email and SMS copy, strategizing for large-scale testing, and identifying new digital fundraising campaign opportunities that align with the organization's goals.

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What qualifications are required for the Digital Fundraising Director position at the DGA?

Candidates for the Digital Fundraising Director position at the Democratic Governors Association must have significant experience leading successful online fundraising operations, particularly in Democratic political campaigns or advocacy organizations. A minimum of three campaign cycles or equivalent experience is required, alongside experience with email and SMS copywriting, managing production processes in CRM systems, and leading vendor communications.

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What is the salary range for the Digital Fundraising Director at the Democratic Governors Association?

The salary range for the Digital Fundraising Director position at the Democratic Governors Association is between $115,000 and $125,000 annually. However, it is important to note that the final salary will be commensurate with the candidate’s experience, providing an opportunity for competitive compensation.

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What attributes does the DGA look for in a Digital Fundraising Director?

The DGA seeks a Digital Fundraising Director who possesses a mastery of political and digital best practices, coupled with an interest in emerging technologies. Strong organizational skills, the ability to work collaboratively under pressure, and a commitment to advancing Democratic values are critical attributes. Candidates must also be comfortable with the demands of long, irregular hours during peak election seasons.

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How does the DGA promote diversity in hiring for the Digital Fundraising Director position?

The Democratic Governors Association is dedicated to promoting diversity and ensuring equal opportunity in employment. They actively encourage individuals from diverse backgrounds to apply for the Digital Fundraising Director role. The DGA understands that diverse perspectives enhance creativity and strengthen the effectiveness of their initiatives.

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Common Interview Questions for Digital Fundraising Director
Can you describe your experience in executing large-scale fundraising campaigns?

When answering this question, focus on your past roles, how you developed strategies, and the results of your campaigns. Highlight specific examples of how you maximized outreach and donations, while discussing your use of digital channels, such as email marketing or social media.

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How do you stay updated on the latest trends in digital fundraising?

A strong answer would include mentioning resources such as industry blogs, webinars, or networking events that keep you informed. Discuss how you apply this knowledge to your fundraising strategies to enhance engagement and effectiveness.

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What strategies do you employ for segmenting and targeting different donor groups?

Discuss how you use data analytics to identify donor segments and tailor messages to appeal to specific audiences. Provide examples of successful segmentation efforts you’ve led and the impact on fundraising results.

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Explain your approach to collaborating with various departments in a political organization.

Highlight your experience working across teams, ensuring clear communication, and aligning objectives. Share a specific example where collaboration led to mutual success and an enhanced fundraising outcome.

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How do you manage tight deadlines, especially during peak election seasons?

Describe your organizational skills and time management techniques, such as prioritizing tasks and delegating effectively. Provide anecdotal evidence of how you’ve thrived under pressure in past roles.

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What metrics do you consider most important in evaluating the success of a digital fundraising campaign?

Mention key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and donor retention rates. Describe how you use these metrics to analyze performance and inform future strategies.

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Can you discuss a challenging fundraising campaign you led and how you overcame obstacles?

Be prepared to provide a detailed answer outlining the challenges faced, strategies you implemented to overcome them, and the final results of the campaign. This demonstrates your problem-solving skills and resilience.

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How do you approach writing compelling email and SMS copy for fundraising appeals?

Discuss your copywriting process and how you ensure messages resonate with your audience. Include aspects like storytelling, urgency, and direct calls-to-action that drive donations, as well as testing different approaches.

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What role does data analytics play in your fundraising strategy?

Explain how you utilize data to inform decision-making, optimize campaigns, and improve donor engagement. Provide examples of data-driven decisions you’ve made that led to increased fundraising outcomes.

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Why do you want to work for the Democratic Governors Association as a Digital Fundraising Director?

Craft a thoughtful response that connects your personal values and career goals with the mission of the DGA. Share your enthusiasm for supporting Democratic Governors and how your skills and passion align with the organization's mission.

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Full-time, on-site
DATE POSTED
December 13, 2024

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