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Senior Manager, Corporate Communications Content and Strategy

About the Company


e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.


In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.


Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us


Position Summary


The Senior Manager, Corporate Communicationswill play a crucial role in amplifying e.l.f. Beauty’s voice through LinkedIn and other corporate and editorial platforms, developing and positioning our leaders as thought leaders in the industry and beyond. This role will involve creating engaging, insightful and highly relevant content for both the company and senior executives, as well as identifying impactful speaking engagements that align with our company’s ethos. This position combines strategic storytelling, brand-building expertise, and a keen sense of the spaces we need to be to lead as a purpose-driven, results-led company.


The senior manager will provide both qualitative and quantitative analysis to give learnings to use in future-facing strategies regularly. 


Content Creation & Management:
  • Develop and execute a content strategy for the company and senior executives to support our company narrative, key initiatives, and industry insights including and not limited to byline opportunities, op-eds, LinkedIn and editorial on elfbeauty.com that supports thought leadership for e.l.f.’s  Exec Team
  • Write clear, compelling, and on-brand editorial and posts that reflect our company’s values, mission, and voice, ensuring consistency across all communications.
  • Engage actively with our respective communities by monitoring comments, responding to relevant engagement, and tracking the performance of editorial and posts to optimize content strategy.


Executive Thought Leadership
  • Collaborate with executives to develop and maintain a personal and authentic social media presence that reflects their voice and values.
  • Research industry trends, news, and competitive insights to generate content, articles and post ideas that position executives as leaders in the field.
  • Explore and recommend new technologies and experiences for executives including but not limited to LinkedIn Live, podcasts, etc.
  • Conduct regular content audits and monitor engagement to adjust content strategy and provide ongoing recommendations to improve reach and impact.


Content Strategy & Analytics
  • Track and analyze platform engagement metrics for posts, providing insights and reporting on trends, successes, and areas for improvement.
  • Stay current with platform algorithm changes particularly on LinkedIn noting content best practices, and new features to ensure content remains fresh, relevant, and optimized.
  • Work closely with marketing, PR, and communications teams to align platform content with broader company goals, campaigns, and storytelling efforts.
  • Track and analyze Speaking Engagements and determine a metrics to measure impact and time / value relationship


Speaking Opportunity Identification
  • Identify and secure relevant speaking engagements, conferences, panels, and podcast opportunities that align with our company’s objectives and our executives’ areas of expertise.
  • Prepare briefing documents for executive speaking engagements, including background information, audience insights, and key messaging points.
  • Maintain a calendar of speaking engagements, LinkedIn posts, and other communication initiatives to ensure strategic alignment and proactive planning.


Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 10+ years of experience in social media, content creation, communications, or a similar role, preferably with a focus on LinkedIn or executive branding.
  • Strong writing and storytelling skills.
  • Strong understanding of LinkedIn’s tone, audience engagement, and best practices.
  • Proven experience managing social media content and identifying speaking opportunities for executives.
  • Excellent research skills to keep up with industry trends, speaking events, and content topics.
  • Strong interpersonal and communication skills to work effectively with executives and cross-functional teams.
  • Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.


Preferred Skills
  • Experience in public relations or corporate communications.
  • Proficiency with content management tools and social media scheduling software.
  • Familiarity with LinkedIn Analytics and experience in interpreting data to inform content strategy.

If you’re a creative, strategic communicator with a passion for storytelling and brand-building, we’d love to hear from you!


$120,000 - $135,000 a year

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.


e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

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Average salary estimate

$127500 / YEARLY (est.)
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$120000K
$135000K

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What You Should Know About Senior Manager, Corporate Communications Content and Strategy, E.L.F. BEAUTY

At e.l.f. Beauty, Inc., we're on the lookout for a Senior Manager of Corporate Communications Content and Strategy to join our vibrant team in New York, NY. If you're passionate about amplifying voices and shaping narratives, this role is perfect for you. You'll be at the forefront of content creation, strategizing to elevate our corporate presence through engaging materials on LinkedIn and beyond. Picture yourself developing compelling content that not only reflects our mission of clean and cruelty-free beauty but also positions our executives as industry thought leaders. Every day will offer you the chance to collaborate with innovative minds, research industry trends, and identify speaking opportunities that align with e.l.f.'s vision. Your knack for storytelling and analytics will guide you in shaping our content strategy, helping to achieve our objectives while also fueling your creative spirit. And let’s not forget our open, inclusive culture that embraces flexibility, as well as competitive compensation and growth potential. If you are eager to make a real impact within a team that values creativity and progress, e.l.f. Beauty wants you on board to elevate our brand to new heights!

Frequently Asked Questions (FAQs) for Senior Manager, Corporate Communications Content and Strategy Role at E.L.F. BEAUTY
What are the responsibilities of the Senior Manager, Corporate Communications Content and Strategy at e.l.f. Beauty?

The Senior Manager at e.l.f. Beauty will be responsible for creating and managing content that promotes the company’s mission and engages our community. You will collaborate with executives to develop their personal brand, research industry trends, and monitor engagement metrics. This role encompasses identifying impactful speaking engagements, developing platforms for thought leadership, and conducting regular content audits to optimize strategies.

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What qualifications do I need for the Senior Manager, Corporate Communications position at e.l.f. Beauty?

Candidates for the Senior Manager role at e.l.f. Beauty should have a Bachelor’s degree in Marketing, Communications, Journalism, or a similar field along with over 10 years of relevant experience, particularly in social media and executive branding. Strong writing, research skills, and an understanding of LinkedIn strategies are crucial to effectively perform this role.

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What makes e.l.f. Beauty a great place to work for a Senior Manager, Corporate Communications Content and Strategy?

e.l.f. Beauty offers a dynamic workplace culture that emphasizes creativity, flexibility, and employee wellbeing. Full-time new hires receive competitive pay and benefits, including bonus eligibility, equity options, and year-round half-day Fridays. This supportive atmosphere, paired with a commitment to clean beauty, allows employees to thrive within a purpose-driven company.

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How does the Senior Manager, Corporate Communications contribute to e.l.f. Beauty’s brand strategy?

The Senior Manager plays a pivotal role in shaping e.l.f. Beauty's brand strategy by producing tailored content that aligns with the company’s goals and audience engagement targets. This includes leveraging insights from various platforms to assess effectiveness, discover new opportunities for executive positioning, and implement strategies that amplify our brand messages across numerous channels.

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What types of skills are preferred for the Senior Manager, Corporate Communications role at e.l.f. Beauty?

Preferred skills for the Senior Manager position at e.l.f. Beauty include experience in public relations, corporate communications, proficiency with content management and scheduling tools, and familiarity with LinkedIn Analytics. Strong interpersonal skills to interact with executives and cross-functional teams is essential for success in this role.

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Common Interview Questions for Senior Manager, Corporate Communications Content and Strategy
Can you describe your experience with content strategy development for corporate communications?

In answering this question, draw on past examples where you've effectively developed content strategies that align with business objectives. Emphasize your ability to analyze performance metrics and adjust strategies based on insights. Focus on specific tools you've used to manage content and engage audiences.

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How do you assess the effectiveness of content you create?

Highlight your experience utilizing analytics to evaluate engagement metrics, audience reach, and overall impact of content. Discuss tools you may have used for tracking and how you apply these insights to refine future content strategies.

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What role do you believe social media plays in corporate communications?

Express your understanding of social media as a pivotal tool in corporate communications, fostering a direct connection between the brand and the audience. Discuss strategies for enhancing brand visibility and how these platforms can elevate executive thought leadership.

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How do you keep up with industry trends and developments?

Mention your proactive approach to staying informed through industry blogs, newsletters, webinars, and networking with peers. Emphasize your commitment to researching competitors and emerging trends to inform your content strategies.

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Can you provide an example of a successful content campaign you've managed?

Prepare a brief case study detailing a content campaign you led. Include your role, the objectives, the creative processes involved, the metrics you tracked, and the overall impact it had on engagement or brand visibility.

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What techniques do you use to identify speaking opportunities for executives?

Discuss your methodology for researching conferences, panels, and other events where industry leaders gather. Highlight your ability to align these opportunities with both the brand's goals and the executive's expertise.

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How do you ensure consistency in messaging across multiple platforms?

Share strategies you've employed for maintaining message consistency, such as developing style guides, using content calendars, or regular team check-ins to align objectives, ensuring all communications reflect the brand’s values.

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What challenges have you faced in developing thought leadership content, and how did you overcome them?

Prepare to discuss specific challenges, such as defining the right tone or aligning executive personalities with our brand's voice. Highlight your problem-solving skills and how you employed feedback or testing to find solutions.

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Describe your experience working collaboratively with cross-functional teams.

Emphasize your interpersonal skills and experience in working with various departments such as marketing, PR, and product development. Sharing examples of successful collaboration can highlight your ability to drive aligned initiatives.

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How will you adapt to e.l.f. Beauty's fast-paced environment?

Demonstrate your time management skills and ability to prioritize tasks effectively. Discuss your experience working under tight deadlines and how you maintain quality while being adaptable to changing priorities.

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We build brands to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.

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Full-time, hybrid
DATE POSTED
December 13, 2024

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