Medior Analytics Specialist

As a Medior Analytics Specialist at DEPT®, your primary responsibilities include managing and configuring tag management systems like Google Tag Manager, developing measurement plans collaboratively with clients, auditing data collection setups, and troubleshooting tracking issues. You will also work closely with development teams to ensure proper tracking across digital platforms and use data visualization tools such as Looker Studio and Power BI to present insights in an accessible manner.

To be successful as a Medior Analytics Specialist at DEPT®, you should have at least 2 years of experience in a data-related role, ideally from an agency background. Proficiency in Google Analytics and Google Tag Manager is essential, along with strong communication skills and a willingness to learn programming languages such as SQL and Python. A keen analytical mindset and the ability to adapt are also key traits we seek.

In the face of evolving analytics environments, including the phasing out of third-party cookies, a Medior Analytics Specialist at DEPT® plays a crucial role by consulting with clients to establish optimal server-side measurement practices. You’ll explore new tactics like using Consent Mode and GA4 alongside advising on best practices for conversion uploads and data integration.

At DEPT®, you will find a workplace culture that encourages innovation, creativity, and collaboration. As a Medior Analytics Specialist, you're not just a cog in the wheel; you will be valued for your input and encouraged to bring fresh ideas to improve our analytics services. With a flexible hybrid working policy, a variety of social events, and a focus on personal growth, DEPT® fosters an environment where everyone can thrive.

Absolutely! At DEPT®, we prioritize your growth and development. As a Medior Analytics Specialist, you will have access to training programs and opportunities tailored to enhance your skills in analytics and data management. We believe in empowering our team members to continuously improve and refine their expertise, ensuring you can advance your career while contributing to exciting projects.

When answering this question, highlight specific projects or roles where you utilized Google Analytics and Google Tag Manager. Discuss your hands-on experience with setting up tags, tracking user behaviors, and optimizing measurement strategies to improve data accuracy. Providing details on how these tools informed business decisions will showcase your analytical capabilities.

In tackling data discrepancies, detail your systematic approach: identify the discrepancy, assess the source, and implement troubleshooting measures. Explain how you use log files, tag debugging tools, or manual quality checks to ensure data integrity. Touch on your experience conducting audits, as this shows your methodical attention to detail.

Discuss your strategies for staying updated, such as subscribing to industry newsletters, attending webinars, or participating in online courses. Mention specific resources or tools you utilize for continuous learning and how you apply new knowledge to your work as a Medior Analytics Specialist.

Provide a case study of a project in which you successfully developed a measurement plan. Detail your goal, the processes you followed, and any tools you used. Conclude with the outcome, focusing on how the measurement plan led to actionable insights for the client.

Explain that server-side tracking is vital for improving data accuracy and user privacy, especially with increasing regulations surrounding cookies and tracking. Discuss how this method allows for better data collection flexibility and reliability, fostering a more robust understanding of user interactions.

Emphasize the importance of clear communication by using analogies and simple language to break down complex concepts. Share how you've tailored your approach to various client backgrounds in the past, ensuring they feel comfortable asking questions and fully understand the analytics strategies you propose.

In discussing your preferred data visualization tools, mention specific platforms like Looker Studio or Power BI. Describe what makes these tools effective in conveying insights and how you utilize features like dashboards to present data in an easily digestible format for your clients.

Share a specific example where you identified a tracking issue. Detail the steps you took to troubleshoot, such as reviewing tags, checking configurations, or consulting documentation. Highlight how your methodical approach helped resolve the problem and the positive impact it had on data collection.

Discuss how consent mode is integral to respecting privacy regulations while still allowing essential data collection. Explain its functionality and benefits, emphasizing that it enables tracking based on user consent—balancing business needs with ethical implications.

Share your perspective on collaboration, emphasizing the necessity of open communication and defining roles clearly. Discuss your experiences where teamwork with developers led to successfully implementing tracking solutions, and emphasize the importance of aligning goals to achieve shared success.