Programmatic Specialist

A Programmatic Specialist at DEPT® is responsible for managing and optimizing programmatic advertising campaigns across various platforms. This role involves analyzing data to drive insights, making recommendations for performance improvement, and ensuring our clients receive top-notch digital marketing solutions tailored to their needs.

To be successful in the Programmatic Specialist role at DEPT®, candidates should have relevant experience in programmatic advertising, a solid understanding of the digital advertising ecosystem, and strong analytical skills. Experience with platforms like DV360 and The Trade Desk, along with excellent communication skills, is also essential.

DEPT® is committed to professional growth and offers various opportunities for career development, including training, certifications, and the chance to work with an exciting roster of clients. Mentorship is also a key part of our culture, allowing team members to learn from one another and improve their skills.

Yes! DEPT® offers a flexible, hybrid working policy for the Programmatic Specialist position, allowing you to balance your work and personal life while achieving your professional goals.

DEPT® boasts a diverse clientele, from global giants like Twitch and TikTok to local favorites like Just Eat Takeaway. As a Programmatic Specialist, you will have the opportunity to work with brands across various industries, helping them to tackle their unique challenges with innovative digital solutions.

At DEPT®, Programmatic Specialists can enjoy a comprehensive benefits package, including medical healthcare options, generous holiday allowances, enhanced family-friendly policies, and a company pension scheme, alongside the opportunity to participate in community-focused initiatives.

The culture at DEPT® is vibrant and collaborative, encouraging team members to share ideas and insights freely. We value diversity, equity, and inclusion, ensuring everyone’s voice is heard, and we foster an environment where creativity and innovation can thrive.

When answering this question, be specific about the platforms you've worked with, such as DV360 or The Trade Desk. Highlight your experience managing campaigns, including any optimization strategies you've employed, and discuss the results you achieved to showcase your capabilities.

Discuss your analytical process, including how you assess campaign performance, what metrics you track, and any specific tools or methodologies you utilize to improve results. Provide an example of a time you successfully optimized a campaign and the impact it had on performance.

Share a specific example where your analysis had a significant impact on a client's campaign. Discuss the data you collected, the insights you derived, and how this led to actionable recommendations that improved performance.

Mention the resources you rely on, such as industry blogs, webinars, and relevant publications. Discuss any professional networks you engage with or conferences you attend to ensure you remain knowledgeable about the latest trends and best practices in programmatic advertising.

Speak on the specific metrics that matter most in your experience, such as CTR, CPC, ROAS, or conversion rates. Explain why these metrics are significant and how they guide your decision-making when managing and optimizing campaigns.

Talk through your troubleshooting process, discuss how you identify potential issues, and outline the steps you take to implement optimizations. Providing a real-life example will add depth to your answer.

Highlight your communication style, emphasizing the importance of regular updates, feedback loops, and collaboration. Discuss any strategies you use to ensure clarity and foster strong relationships with both team members and clients.

Share your approach to audience segmentation and targeting. Discuss the types of data you analyze for creating audiences and the technologies you employ to deliver effective messaging to the right audience at the right time.

Explain your methodology for budget allocation, including how you assess performance and make real-time adjustments to manage spend effectively while maximizing ROI. Provide examples of successes you've had with budget management.

Discuss your belief in the intersection of creativity and data-driven advertising. Emphasize how creative treatments improve engagement and performance, and give examples of campaigns where thoughtful creative strategy moved the needle.