Demand Gen Manager

The Demand Generation Manager at Ivy Energy should possess at least 4 years of experience in demand generation or related fields, ideally in SaaS or renewable energy. Key skills include expertise in outbound marketing, multichannel campaign management, leadership experience in managing BDR or SDR teams, and a strong grasp of PR strategies. Familiarity with CRM and marketing automation tools like HubSpot and Salesforce is essential for success in this role.

As a Demand Generation Manager at Ivy Energy, your responsibilities will encompass leading a team of BDRs, designing strategic marketing campaigns across various channels, optimizing website lead generation funnels, and executing local media PR initiatives. You'll also be responsible for analyzing campaign performance and providing data-driven insights to improve ROI, ensuring alignment with the overall sales and marketing goals.

The Demand Generation Manager plays a crucial role at Ivy Energy in increasing brand awareness by spearheading initiatives that position the company as a thought leader in renewable energy. This includes leveraging digital and traditional channels, building relationships with media outlets, and showcasing Ivy Energy at industry events and conferences, thereby enhancing overall visibility and credibility in new markets.

While a minimum of 4 years in demand generation or marketing is required, Ivy Energy prefers candidates with experience in the energy, proptech, or clean-tech sectors. Additionally, familiarity with tools such as Salesforce Pardot and Salesforce Sales Engagement and a data-driven approach to creative problem-solving will greatly benefit potential candidates.

The Demand Generation Manager role at Ivy Energy is primarily hybrid, offering a balanced work-life structure. This arrangement allows you to work from home and collaborate in person at our Lehi WeWork facility 2-3 times a week, fostering both remote flexibility and direct team interaction.

The compensation for the Demand Generation Manager at Ivy Energy ranges from $80,000 to $105,000, with additional performance-based bonuses available. Employees also enjoy a comprehensive benefits package that includes 100% employer-paid medical, dental, and vision insurance, flexible PTO, and wellness stipends.

At Ivy Energy, we strongly emphasize professional development and growth. The Demand Generation Manager position offers numerous opportunities to advance within a fast-paced, mission-driven company engaged in the burgeoning field of sustainability and clean energy adoption.

When answering this question, highlight specific campaigns you've managed across different channels like email, social media, and events. Discuss metrics that demonstrate your success and how you used data to optimize these campaigns, as this showcases your strategic thinking and analytical skills.

Explain your approach to team management, including the methods you use to train, encourage, and monitor BDR performance. Offer examples of feedback mechanisms and strategies you've implemented to help BDRs reach their lead and demo generation goals.

Share your understanding of conversion rate optimization strategies, such as A/B testing landing pages, crafting compelling calls to action, and using analytics tools to track user behavior. Provide examples demonstrating how these strategies successfully increased lead generation in previous roles.

When discussing a PR campaign, outline the objectives, your role in execution, the media relations you built, and the outcomes achieved. Provide quantifiable results if possible, such as increased media coverage or brand mentions.

Explain your collaborative approach with sales and marketing teams to ensure that campaigns address each stage of the customer journey. Discuss how you gather feedback from sales on lead quality and adapt campaigns accordingly.

Mention specific tools like Google Analytics, HubSpot, or Salesforce that you've used to track and report on campaign metrics. Explain how you translate data into actionable insights that drive future campaign strategy.

Describe your time management strategies, such as prioritization techniques and how you stay organized with multiple projects. Discuss tools or methods you use to track project timelines and maintain accountability.

Share your passion for sustainability and renewable energy, and explain why Ivy Energy’s mission resonates with you personally. Connect your values to the company’s goals and discuss how you plan to contribute to achieving them.

Discuss your experience in market research, audience profiling, and content tailoring for different demographics. Provide examples of how adapting your messaging increased campaign effectiveness in diverse markets.

Describe a specific situation where a campaign did not perform as expected. Talk about the steps you took to identify issues, how you reorganized the strategy, and the positive outcome that followed once adjustments were made.