Demand Generation Lead

The Demand Generation Lead at Deskpro will own and optimize paid acquisition strategy across Google Ads, Meta, and LinkedIn, develop comprehensive demand generation strategies across multiple channels, and work closely with sales to optimize lead scoring and qualification processes. This position is integral in driving trial signups and campaign effectiveness.

To be considered for the Demand Generation Lead role at Deskpro, candidates should have 4+ years of experience managing B2B SaaS paid acquisition campaigns. A proven track record in hitting pipeline and revenue targets through multichannel demand generation programs, along with strong expertise in digital advertising platforms is essential.

The Demand Generation Lead contributes to revenue growth by designing and implementing full-funnel digital advertising campaigns that drive qualified leads and accelerate the sales pipeline. This includes managing the monthly digital advertising budget and ensuring maximum ROI through continuous testing and optimization.

Important skills for the Demand Generation Lead at Deskpro include proficiency in Google Ads and LinkedIn advertising, a strong understanding of conversion rate optimization, data-driven campaign optimization techniques, and familiarity with analytics tools like Google Analytics. Knowledge of the customer service industry is a plus.

The work environment at Deskpro for the Demand Generation Lead is dynamic and supportive, reflecting our hybrid work schedule with in-office days on Tuesday, Wednesday, and Thursday, and remote work on Monday and Friday. We also prioritize regular team events and a culture of inclusivity.

In answering this question, you should outline your strategic approach, including researching the target audience, defining objectives, selecting the right channels, and setting measurable KPIs. Highlight past examples of your strategies and how they contributed to lead generation efforts.

Discuss specific metrics you focus on, such as conversion rates, lead quality, cost per acquisition, and overall ROI. Mention any tools you use for tracking, like Google Analytics, and provide examples of how you’ve adjusted campaigns based on your findings.

Share your insights on pricing models, call-to-actions, content marketing, and digital ads. Provide examples of which tactics led to successful outcomes and how you've adapted tactics to different audiences.

Focus on your analytical skills and ability to pivot strategies. Detail the methods you used to identify underperformance, the steps taken to optimize it, and the successful results that followed.

This is a chance to showcase your commitment to continuous learning. Mention sources you rely on, like industry blogs, webinars, and professional networks, and share specific trends you’ve successfully implemented in your work.

Explain your strategy for communication and feedback loops with sales teams. Discuss how you align marketing campaigns with sales goals and the importance of shared metrics for success.

Elaborate on how SEO integrates into your overall marketing strategy, enhancing visibility and driving qualified traffic. Mention specific practices you've employed and their outcomes.

Describe your approach to A/B testing by explaining the types of elements you test and how you analyze results to determine the most effective strategies, demonstrating your focus on data-driven decision-making.

Share your familiarity with platforms like HubSpot, discussing how you've utilized automation to streamline lead processes, nurture campaigns, and improve analytics reporting.

Reflect on challenges such as competition, changing buyer behaviors, and maintaining engagement. Share how you’ve tackled these challenges with innovative solutions in the past.