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Content Marketing Curator

LILT in the News

About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Marketing Team at LILT

LILT’s Marketing team drives the story and voice of LILT globally. It serves as the face of LILT, engaging prospects, customers, and the broader industry to help the world understand LILT’s AI-Powered solution, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact with events and conferences.

Where You’ll Work

This is a full-time position based in London, UK office and will be expected to work in the office in a hybrid capacity.

Authorization to work in the UK  is a precondition of employment.

What You'll Do

LILT needs compelling content that can feed our hungry Demand Gen engine. Our Marketing Content Curator will do just that by being part content creator and part air traffic controller. They will advance LILT’s story by pulling thoughtfully crafted content that supports our brand and business goals out of the subject matter experts throughout our organization, and help manage the process and flow of different pieces of content as they get created, approved, published, and promoted. As a member of LILT’s Marketing team, you’ll lead individual content programs and participate in collaborative efforts with cross-functional team players to conceptualize, create, and execute content-led programs that build brand awareness and generate leads.

The ideal candidate understands finding unique story angles, having empathy for the perspectives of different audiences, and translating technical product talk into customer language. You’ll excel in this role if you’re a natural collaborator and multi-tasker, eager to dive right in and own the process, but also help with brainstorming, writing, and editing.

Key Responsibilities:

  • Conduct research and craft a content plan with creative ideas to drive website traffic and inbound leads

  • Create full funnel content, which may include downloadable assets, guides, gifs, videos and more – and promote across key communities online (website, LinkedIn, X, etc) 

  • Own maintenance of existing high-performing content, and repurposing assets to get maximum value from them

  • Manage LILT’s editorial calendar inclusive of social media and content publishings

  • Adjust content based on performance, persona insights, and new LILT products

  • Connect with internal partners to collect needed insights, drive content creation, and see projects through to completion

  • Act as a content partner on cross-functional campaigns, working with Demand Generation and Field teams to set objectives, key performance indicators, handoff expectations, and deadlines

  • Get tuned into the LILT brand story, stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content

  • Conduct research and interviews to build content around a differentiated point of view

  • Function as an in-house content authority and advisor by educating and influencing others on content plans and objectives

Skills and Experience:

  • At least 3 years of experience in B2B Content Marketing or SEO—ideally at a fast-paced SaaS company

  • Track record of delivering inbound results: you’ve increased website traffic, subscribers, followers, and organic community through creative, out-of-the-box strategies and deliverables that break the mold

  • Adaptable approach to initiate, own, and produce industry leading content marketing programs and thought leadership deliverables

  • Experience with SEO and CMS tools: you know your way around Contentful, Google Analytics, or the tools that work for you

  • Strong writing skills: you can craft a crystal-clear and engaging story

  • Impeccable project management: you land the plane; you’re a natural collaborator, clear communicator, and super organized

  • Can closely collaborate with design to shape, define, or adapt to the creative direction; provides great care for how copy works with the design

  • Flexibility to work with a globally distributed team, coordinating across locations and timezones

  • Meticulous attention to detail with outstanding proofreading, fact-checking, and editing

  • Experience performing research with and acquiring insights from a variety of sources — from industry publications to customer interviews

  • Ability to present technical concepts in a clear and compelling manner

  • Ability to get inside the mind of our target prospect/customer personas and tailor messages for that particular audience — from ads to landing pages to event collateral, and beyond

Our Story

Our founders, Spence and John met at Google working on Google Translate.  As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. 

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

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Average salary estimate

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What You Should Know About Content Marketing Curator, Lilt

At LILT, we're on the lookout for a Content Marketing Curator to join our vibrant team in London! As the leading AI solution for enterprise translation, we're experiencing exciting growth, and we need a dedicated individual to help us share our story with the world. In this role, you'll be a blend of content creator and project wizard, crafting and curating compelling content that resonates with customers and drives business goals. Your primary responsibilities will include managing our editorial calendar, collaborating with subject matter experts, and creating content that spans guides, videos, and more. If you have at least 3 years of experience in B2B Content Marketing or SEO—especially within fast-paced SaaS companies—your knack for finding unique angles and translating technical jargon into customer-friendly messages will be invaluable. Embrace this opportunity to collaborate across teams and contribute to LILT’s mission of making information accessible while helping streamline our content creation process. London is calling, and we can’t wait to see what you bring to the table!

Frequently Asked Questions (FAQs) for Content Marketing Curator Role at Lilt
What are the key responsibilities of the Content Marketing Curator at LILT?

The Content Marketing Curator at LILT will spearhead content creation and management, conducting research to develop a content plan that will drive website traffic and generate inbound leads. This role involves creating various content types, managing the editorial calendar, and collaborating with internal partners to align content with marketing goals. You'll be expected to produce high-quality, engaging materials that resonate with our target audience.

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What skills and experience do I need to be a successful Content Marketing Curator at LILT?

To thrive as a Content Marketing Curator at LILT, you should have at least 3 years of experience in B2B content marketing or SEO, especially within a SaaS environment. A strong background in delivering meaningful inbound results, proficiency with SEO and CMS tools, and exceptional writing skills are essential. You should also be organized with great project management capabilities and be able to collaborate effectively with design and other teams.

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How does the Content Marketing Curator contribute to LILT’s brand story?

The Content Marketing Curator plays a pivotal role in advancing LILT's brand story by crafting and curating content that engages our audience and highlights our innovative AI translation solutions. With a strong understanding of our customers' perspectives and needs, the curator connects industry developments with LILT's unique narrative, helping to create timely and relevant content that drives brand awareness and helps generate leads.

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What kind of content will I be expected to create as a Content Marketing Curator at LILT?

As a Content Marketing Curator at LILT, you will create a broad range of content types, including downloadable assets, guides, videos, and animated graphics. You'll be responsible for producing full funnel content and promotional materials across various online platforms, ensuring they engage potential customers and align with our strategic goals.

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Is this a remote position or is there an in-office requirement for the Content Marketing Curator at LILT?

The Content Marketing Curator position at LILT is a full-time role based in our London office, with a hybrid working arrangement. This means you will be expected to work onsite at least some of the time while retaining the flexibility of remote work as well. Authorization to work in the UK is required for this position.

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Common Interview Questions for Content Marketing Curator
Can you describe your experience with content creation and how it relates to B2B marketing?

When answering, highlight specific examples of content you've created that led to measurable results in areas like website traffic or lead generation. Discuss the types of content you've worked with and how those experiences will help you excel as LILT's Content Marketing Curator.

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How do you prioritize different content projects and ensure deadlines are met?

Be prepared to share your project management strategies. Discuss tools or methodologies you use to keep track of timelines and prioritize tasks based on importance and urgency. Illustrating your ability to manage multiple projects efficiently will reassure the interviewers of your organization skills.

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Can you give an example of how you adjusted content based on performance metrics?

Provide a concrete example where you analyzed performance data and made adjustments to enhance content effectiveness. Discuss the metrics you monitored and the adjustments that led to improved engagement or conversions.

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How do you ensure that the content you create aligns with the overall branding and messaging strategy?

Talk about your approach to understanding a company's brand voice and how you incorporate that into your content. Mention the importance of collaboration with marketing teams and reviewing existing materials to maintain consistency.

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What strategies do you use to find unique story angles in content marketing?

Discuss your research methods, emphasizing the importance of understanding your audience and staying current with industry trends. Mention how you gather insights from subject matter experts and customer feedback.

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How do you handle collaborative projects that involve other departments?

Elaborate on your collaborative skills, illustrating how you've successfully worked with cross-functional teams in the past. Highlight communication and negotiation techniques that help keep projects on track while meeting everyone's objectives.

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What SEO practices do you implement into your content creation process?

Share your knowledge of SEO best practices, including keyword research, optimizing meta tags, and creating content that answers users' search intents. Mention tools you use and examples of how these techniques improved content visibility.

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Can you describe a time when you had to educate others about content marketing strategies?

Here, share an experience where you took the initiative to explain content marketing concepts to stakeholders who may not have had a deep understanding. Highlight your ability to translate complex ideas into relatable terms and foster engagement.

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What do you consider to be the most critical metric for measuring content marketing effectiveness?

Discuss how metrics such as lead generation rates, conversion rates, or engagement rates play a vital role in assessing the success of your content efforts. Explain why you focus on these metrics and how you've used them to refine your content strategy.

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What excites you most about the opportunity to work as a Content Marketing Curator at LILT?

Reflect on your passion for storytelling and technology, and how LILT's mission aligns with your interests. Discuss the opportunity to work with a cutting-edge AI company and your eagerness to contribute your skills to enhance their marketing initiatives.

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Lilt's mission is to make the world's information accessible to everyone regardless of where they were born or which language they speak.

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Full-time, hybrid
DATE POSTED
December 20, 2024

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