Digital/Email Marketing Manager

Dice is the leading career destination for tech experts at every stage of their careers. Our client, BCforward, is seeking the following. Apply via Dice today!BCforward is currently seeking a highly motivated for Digital/Email Marketing Manager opportunity in Redmond, WAPosition Title: Digital/Email Marketing ManagerLocation: Fully RemoteAnticipated Start Date: - ASAPPlease note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.Expected Duration: 12+ Months ContractJob Type: Contract and RemotePay Range: $60/hr. - $65/hr.Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).Requirements:• Purpose of the Team: The purpose of this team is supporting all consumer email campaigns for a large enterprise tech company.• Key projects: This role will contribute to supporting the email strategy for the product and application team. The role will work with Go to Market partners on strategy and execution, work with Integrated Marketing Campaign teams on creative and brand messaging for consumers. Then they will work with GTM to approve copy, then work in Figma to finish the visual design of the email with designers, make sure emails release on time, then report on campaigns afterwards. The role will support the entire email campaign lifecycle. Afterwards they will work with executives on the customer journey, creating summaries and Monthly Business Reviews for how their campaigns worked and performed. They will coordinate and work with legal and privacy teams, as well as brand and other key stakeholders to launch emails that are super critical.• Typical task breakdown and operating rhythm: The role will consist of various activities day to day consisting of the above. The role is very collaborative and will have many meetings throughout the week.Compelling Story & Candidate Value Proposition• What makes this role interesting? - This role provides the opportunity to work on an integrated marketing team that truly does everything.• Unique Selling Points: The role is highly collaborative and will work with a lot of people, learning a lot about products and the company.Candidate Requirements• Years of Experience Required: 9+ overall years of experience in the field.• Degrees or certifications required: No degree is required to be eligible for this role.• Disqualifiers: None• Best vs. Average: The ideal resume would contain significant experience with consumer and email marketing. The best candidate is detail oriented, excellent at prioritization, and a self-starter.• Performance Indicators: Performance will be assessed based on stakeholder feedback and marketing insights.Top 3 Hard Skills Required + Years of Experience• Minimum 8 years' experience with Creating and deploying Email marketing strategy and campaigns to consumers• Minimum 5 years' experience with Figma• Minimum 5 years' experience with marketing for large enterprise companies.Hard Skills Assessments• Expected Dates that Hard Skills Assessments will be scheduled: ASAP• Hard Skills Assessment Process: The assessment process will include one round panel HSA with 2 interviewers.• Required Candidate Preparation: Candidates should have examples of previous email campaigns and why they would be a good fit for this role prepared prior to the assessment.Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic)Objective: Execute and optimize email campaigns. Product priorities may change as business priorities change:Defender (or similar app)• Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.• Create unique welcomes for subscribers vs. non-subscribers.Designer (or similar app)• Develop a second welcome email and onboarding emails (Days 3, 7, 30).• Optimize the first welcome email based on the Journey Lead's learning plan.Free Product Suite• Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).• Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.App Paid Subscription• Support all Paid email program efforts as directed by the Journey Lead.• Execute learning plan developed by journey lead as well as perform ongoing optimization• Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GA's• Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GA's.• Reviewing each campaign for completeness, adherence to objectives, and projected impact• Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders)• Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch• Basic analytics for campaign performance (delivered, open and CTR, GA).Benefits:BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.About BCforward:Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our and . As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.Interested candidates please send resume in Word format Please reference job code 228782 when responding to this ad.