Digital Content Marketing Manager

Overview

CAMP Systems is the leading provider of aircraft compliance and health management services to the global business aviation industry. CAMP is the pre-eminent brand in its industry and is the exclusive recommended service provider for nearly all business aircraft manufacturers in the world. Our services are delivered through a “SaaS plus” model and we support over 20,000 aircraft on our maintenance tracking platform and over 31,000 engines on our engine health monitoring platform. Additionally, CAMP provides shop floor management ERP systems to over 1,300 aircraft maintenance facilities and parts suppliers around the world. CAMP has grown from a single location company in 2001, to over 1,300 employees in 13 locations around the world.

CAMP’s relationships with business aircraft manufacturers, aircraft maintenance facilities, and parts suppliers place it in a unique position to understand how current offline information flows in the business aviation industry to introduce friction to the global market for business aviation parts and services. CAMP is building a digital business that will streamline the exchange of parts and services and create substantial value for both CAMP and the aviation industry at large.

FlightBridge, a subsidiary of CAMP Systems International, is the only online booking and management platform for the private and business aviation industry, connecting aircraft operators, Fixed Base Operators (FBOs) and vendors. FlightBridge makes it easy to book and manage concierge services such as hotels, rental cars, commercial airline tickets, catering and more, and communicate with Fixed Base Operators (FBOs) and other stakeholders.

FlightBridge fosters an open, supportive, and collaborative work culture to empower every team member to share their ideas and see them to fruition. We appreciate that each new hire brings their unique experience, adding to our culture.

CAMP is an exciting company to work for, not only because of its future growth prospects, but also because of its culture. Smart, motivated people, who want to take initiative, are given the opportunity and freedom to make things happen. CAMP is part of the Hearst Business Media portfolio.

Job Summary:

FlightBridge is looking for a Digital Content Marketing Manager to join our team. This is a high-impact role with enormous room for growth. The ideal candidate is a proven digital content writer, creator and marketer who can craft content designed to drive demand and growth at each stage of the customer journey and execute via multiple channels. Experienced using marketing and customer experience (CX) tools, this person will be the visionary for all content, including website copy and design (HubSpot CMS), e-books, customer success stories and testimonials, white papers, blogs, and infographics, developing email campaigns, and assisting in the creation of in-app guides and product walkthroughs to enhance the FlightBridge Customer Experience (CX) using the Pendo platform.

Who We’re Looking For:

• Results-focused: You are a growth-minded business builder who ties your work back to company mission and goals.
• Customer-obsessed: You deeply understand who loves your product, the value they derive, and how you are different than alternatives.
• Collaborative: You work with and partner with others to achieve your goals. We’ll want to hear about how you’ve worked with Account Management, Sales, Customer Success, and Development teams in the past, how you’ve dug into their experience and customer conversations, and helped fuel company growth.
• Flexible: You are open-minded and thrive in changing environments as your company grows and scales.
• Gets Stuff Done: You are comfortable rolling up your sleeves, creating content of all kinds, tracking down the data, and delivering on a short timeline with limited resources. You enjoy working in a fast-paced environment.

Responsibilities:

• Create and execute compelling written and visual content that drives meaningful engagement with prospects and users throughout the sales cycle, onboarding, adoption, and value realization of FlightBridge.
• Able to translate technical product information into customer-focused communications.
• Maintain website with updated content, graphics, and design layout. Optimize content for SEO.
• Manage external agencies or contractors as needed to supplement in-house capabilities.
• Manage email lists and create campaigns in HubSpot and MailChimp, in collaboration with Account team.
• Create and use customer surveys to identify product and marketing opportunities.
• Able to work at both a strategic and ‘hands-on’ tactical level to get the job done.
• Excellent analytical, communication and organizational skills.
• Create and maintain company voice and style, ensuring unified, relevant messaging to multiple personas across all content.

Requirements:

• BA/BS degree or equivalent work experience.
• 5+ years marketing experience developing written and visual content for multiple channels, preferably in a B2B, SaaS, Private Aviation, Corporate Travel, or related field.
• Proven experience in digital marketing and marketing automation, using tools such as HubSpot, MailChimp, Google Analytics required. Working knowledge of graphic design tools such as Illustrator, Photoshop, Canva, In Design, Giphy. Experience with a Customer Experience (CX)/User Experience (UX) tool such as Pendo a plus.
• Able to edit images and video for use in various channels.
• Strong project management, organizational and analytical skills.
• Highly collaborative and positive attitude with the ability to communicate with people at all levels throughout the company.
• Proactive self-starter, able to work independently in a fast-paced environment.
• Please provide a portfolio of writing and content samples.

CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status EOE

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you require visa sponsorship, now or in the future, to maintain legal employment in the United States?
• Please note all graphic design tools you have experience using.
• Do you have experience with Customer Experience (CX)/User Experience (UX) tools? If so, please note which tools you have experience using.
• Are you comfortable working in a fully-remote work environment?
• What are your compensation expectations?

Experience:

• Social media marketing: 1 year (Preferred)
• Writing skills: 1 year (Preferred)

Work Location: Remote