Digital Content Strategy Manager, Marketing

Location: Mountain View, CA- Hybrid/In Office Position

The Digital Content Manager, Marketing is a critical member of the website team responsible for developing and implementing web content strategies that drive awareness, engagement, and demand generation for Moveworks. We are seeking an innovative, forward thinker, and collaborative candidate with extensive web content strategy and management experience to drive storytelling, engagement, and demand generation across our web properties.

Your responsibilities will include developing content strategy, test recommendations, interpreting data analytics, and converting these insights to help marketers and content creators develop high-performing content and user journeys. You will collaborate with others and lead workstreams to develop innovative ideas, influence stakeholders to gain alignment, be exceptionally well-organized, and work well under pressure.

As the primary leader for curating our website content, you will work with marketing and business stakeholders across our business, including content strategy, product marketing, brand, product, sales, and digital marketing.

Who we are

Moveworks is revolutionizing how companies support their employees — with the first conversational AI platform for the enterprise. Built on the world's most advanced large language models, like GPT-3, Moveworks gives employees exactly what they need - from IT support to HR help to policy information. Every employee at customers like DocuSign, Broadcom, and Hearst use Moveworks to make work effortless.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the Forbes AI 50 list for three consecutive years, while earning recognition as the Best Chatbot Solution at the 2021 AI Breakthrough Awards. Above all, we’ve built an AI company that puts people first, which is why both Inc. and the San Francisco Business Times called Moveworks one of the Best Workplaces of 2021.

Come join one of the fastest-growing teams on the planet!

What you will do

• Collaborate with web colleagues to optimize web content and improve traffic, engagement, and conversion through audits and identification of opportunities.
• Ensure timely, accurate, and impactful content by collaborating with stakeholders, content creators, publishers, and developers.
• Manage a web editorial and design calendar to amplify corporate key messages and ensure audience understanding.
• Conduct user research to align content plans with the web roadmap and maintenance schedule and understand user needs.
• Advise marketers and creative teams on best practices for web copywriting, journey, and experience design.
• Incorporate keywords and metadata into the content strategy to improve search engine optimization.
• Collaborate with web and IT colleagues to prioritize projects and improve site performance.
• Use web analytics reports to enhance recommendations for improving content and the user experience.
• Provide optimization advice for web copy, design, and assets, including proactive recommendations for on-site strategies such as pillar content.
• Coordinate content activation with paid media and social teams based on the campaign plan.
• Analyze content marketing data to anticipate customer and prospect needs and identify trends.
• Develop and manage localization plans for the website to ensure global accessibility.
• Keep up-to-date with competitor sites, content strategy innovations, best practices, tools, and techniques, and document best practices to share with the team.
• Maintain a thorough understanding of the Moveworks product portfolio, customer personas, business strategy, key messages, strategic partnerships, and stakeholders.

What you bring to the table

• Possess a creative and visionary mindset to identify long-term opportunities for Moveworks' content strategy.
• Have 3-5 years of relevant experience in a B2B corporate setting, including but not limited to online publishing, website management, content strategy, editorial work, and digital marketing.
• Required skills include complex project management, SEO, website content audit, inventory and strategy, and stakeholder alignment.
• Desirable skills include experience in designing, building, migrating, refreshing, and localizing web content, media planning and buying, social media strategy and management, and user experience design and research.
• Should have a good understanding of web content, digital asset, analytics, and content project management systems.
• Knowledge of Adobe Experience Manager, Target, Analytics, and Creative Suite is highly desirable.
• A background in writing, editing, and/or experience in design can be helpful.
• Must be familiar with web content marketing and production best practices, tools, and processes.
• Strong communication skills, both written and verbal, with exceptional grammar, spelling, usage, and attention to detail.
• Ability to prioritize and balance competing demands, align priorities with overall corporate and marketing strategy, and build consensus among leadership and stakeholders while managing their expectations.