Digital Marketing Manager

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

The Digital Marketing Manager is responsible for strategy and execution of multi-channel marketing campaigns with a focus on marketing automation and paid advertising to drive demand generation. In partnership with the greater marketing team, you will deliver the tactics that drive the business.

This position is part of the North America Digital Marketing Team.

In this role, you will have the opportunity to:

• Strategize and execute multi-channel campaigns across buying stages, monitor performance and optimize spend
• Manage highly visible demand generation, customer email marketing campaigns and strategy across the region (Canada & USA)
• Manage Cepheid’s instance of Google Tag Manager
• Develop and execute campaigns and tactics across paid and organic channels such as search, display, email, website, YouTube and more
• Collaborate with the digital marketing team to understand current marketing automation needs and engage in envisioning new strategies and potential solutions
• Work with internal and external teams to optimize our marketing tech stack, including marketing automation & account-based marketing platforms, CRM applications and other technologies to harmonize and ensure functionality, to support our marketing efforts

The essential requirements of the job include:

Education and Experience:

• Bachelor’s degree in Marketing, Communications, B2B marketing or related field with 8+ years of related work Experience OR Master’s Degree in field with 6+ years of related work experience OR Doctoral degree in field with 3+ years of work experience
• Experience in Marketing Automation, Pardot a plus
• Working knowledge of Google tools (Analytics, Google AdWords, Search Console) and SEO/PPC best practices needed

It would be a plus if you also possess previous experience in :

• Pardot administration and sync tools
• Paid Social (Facebook, LinkedIn, Twitter, Youtube)
• Project management

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.

At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

The salary range for this role is $104,800 - $144,200. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.