Digital Marketing Manager

Exabeam is looking for a Digital Marketing Manager to drive pipe by executing and evolving the company's campaign, paid media, and Webinar functions.

The Digital Marketing Manager will join the Demand Generation team which is responsible for driving a significant portion of the company's pipe. This person will help develop and execute cross-functional campaigns, including thematic and competitive campaigns. Additionally, this person will lead the execution and evolution of the company's paid media channels, including display, paid social, content syndication, third-party networks, paid search, and email marketing. Core to the paid media program is the utilization of 6Sense.

The Digital Marketing Manager will also lead the company's webinar program, working closely with the Product Marketing team and the Marketing Operations team to define, produce, and execute Webinars that educate prospects on the company's solutions and value proposition.

Key Responsibilities

• Build global go-to-market media plans with an emphasis on display, paid social, and content syndication to drive engagement across target accounts and contacts
• Work with the Content Development team to define assets to develop that align with the buyers' journey
• Manage the paid media budget and vendor relationships
• Write landing page and ad copy and work with the creative services and Web teams to develop designs and digital experiences
• Lead the email function, including regular communications to the prospect database and the nurture program.
• Define, produce, and execute Webinars with the Product Marketing team
• Work with Marketing Ops to report on actuals and develop / execute plans to drive improvements
• Collaborate with cross-functional teams via Asana to streamline communications and meet execution deadlines
• Execute flawlessly: Ensure all plans hit milestones and achieve desired delivery within budget

Qualifications

• 5+ years of experience as a digital marketer at a B2B technology company
• Significant experience and proficiency with 6sense, SFDC, and Google Ads, landing page builders, and Google Sheets
• Excellent communication skills and ability to collaborate with cross-functional partners
• Experience with developing and managing a budget
• Highly organized

Why Exabeam:

• Medical, Dental, Vision benefits
• FSA/HSA options
• Generous PTO and Holidays
• Parental leave
• Remote/Hybrid friendly environment
• SoFi refinancing and loan options

Base Pay Range:

$112,000 - $168,000

• Range is reflective of base pay only
• Does not include variable pay
• Base pay is dependent on experience and may vary based on geography