Digital Marketing Manager-Retail

Overview:

Under the direction of the eCommerce Senior Manager, the Digital Marketing Manager of Retail is responsible for overseeing day to day management and overarching strategy of Retail.com partners from a digital perspective.

Tasks & Responsibilities

• Work closely with the Digital & Retail teams in order to devise seasonal strategies and programming across all .com Retail partners.
• Manage Digital Retail budget.
• In collaboration with Marketing and Sales, lead the strategy and planning of retail-specific digital media and marketing that support overall objectives specific to each retail partner.
• Lead strategic planning of content creation, digital & social planning for retail partners.
• Oversee the Digital Retail Coordinator.
• Manage Retail.com calendars, promotions and activations across retailers.
• In collaboration with Sales & Marketing, support global expansion and international growth of new business.
• Manage the digital needs for the growth and expansion of global markets.
• Lead the strategy for sampling programs across retail.com partners to strengthen on-site reviews.
• Analyze sales analytics to create strategic plans to drive online sales and influence marketing programs across retail partners.
• Attend all retail Market meetings to present digital strategy and plans.

Skills & Abilities

• 3-4 years of digital retail experience
• Experience and relationships with retailers preferred
• Bachelor’s Degree in related field with a minimum of 5 years in Digital
• Strong knowledge of current interactive channels and trends in online business development, particularly in social media, websites and e-commerce
• Proven track record of success working in a fast paced, high-growth environment
• Excellent written, verbal and interpersonal

Characteristics

• Organized
• Strong communication skills
• Collaborative
• Leader
• Attention to detail
• Takes initiative
• Ability to multi-task
• Works well under pressure
• Able to work in a team or individually

Job Type: Full-time

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• New York, NY 10022: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital retail: 4 years (Preferred)

Work Location: Hybrid remote in New York, NY 10022