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Digital Marketing Specialist

Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology, Inc.
People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our
Vision, Mission, and 11 Guiding Values
; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.
Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over
30 years of quarterly profitability
without a great team dedicated to empowering innovation. People like you.
Visit our
careers
page to see what exciting opportunities and company
perks
await!
Job Description:
Digital Marketing Specialist Role
Microchip is looking for a go-getter, someone not afraid to jump right in drive digital marketing projects. The Digital Marketing Specialist will work with business unit product line managers and internal marketing (MARCOM) to plan digital marketing campaigns, create impactful collateral, and measure results.
Primary responsibilities include:
  • Maintain and update digital and print version of product catalog.
  • Plan and execute business unit digital marketing tactics.
  • Update and review business unit web pages to drive increased engagement of target audience.
  • Work closely with Digital Marketing Manager, tactical marketing teams and corporate marketing communication team (Marcom) in the creation of marketing collateral and execution of digital marketing campaigns.
  • Understand the impact of keywords and how they affect webpage content and searches, and update content of our webpages to drive traffic to our site.
  • Utilize web analytics to provide updates to product marketing team.
  • Update web analytics and campaign data on internal SharePoint site.
Requirements/Qualifications:
  • Associates degree and experience working with digital marketing campaigns
  • Excellent time-management, organization and project management skills
  • Attention to detail from idea through execution
  • Knowledge or direct experience in managing website content
  • Knowledge or direct experience in how to reach and engage with an audience through various digital platforms
  • Interested in both new technologies and evolving digital tactics
  • Being able to manage multiple projects and report results
  • Strong team player and great communication skills
  • Ability to manage change and maintain positive attitude
Skills and Experience:
  • Experience with Adobe Experience Manager
  • Knowledge in Graphic design (Adobe Creative Suite) is a huge plus
  • Experience working with Google Analytics, Adobe Analytics is a huge plus
This position is not eligible for Microchip immigration sponsorship.
This position is not eligible for Microchip immigration sponsorship.
Travel Time:
0% - 25%
Physical Attributes:
Handling, Hearing, Seeing, Talking, Works Alone, Works Around Others
Physical Requirements:
talking, seeing, hearing
Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the
EEO is the Law Poster
and the
EEO is the Law Poster Supplement
. Please also refer to the
Pay Transparency Policy Statement
.

In order to contribute to the ongoing success of customers, shareholders and employees, our mission is to focus resources on high-value, high-quality products and to continuously improve all aspects of our business, providing an industry-leading r...

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DATE POSTED
June 9, 2023

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