Digital Marketing Specialist - Social Media & Content

Job Description – Digital Marketing Specialist - Social Media & Content

System Soft Technologies is a leading technology company that provides technology solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $170MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft?

At System Soft, we are a family unit powered by diversity, inclusion, transparency, respect, integrity, and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

This role has the best conversational skills in our marketing team. You will translate traditional marketing content into brand-relevant conversations and connect with our target audience across all social outlets. In addition, you will support content management and curation through our sales enablement tool.

In this role, you will orchestrate all operational and tactical social media marketing activities to align with the Marketing team’s goals. Additionally, you will develop, manage, and implement outbound and inbound social media marketing plans, aligned with strategy, branding, and prospecting. This includes specific programs to support awareness-building, lead generation, nurturing, and bottom-line results.

This role will be expected to grow our target audience (organically and via paid campaigns) across LinkedIn, Twitter, YouTube, Instagram, etc.

Responsibilities:

• Manage SSTech’s social handles and partner with other members of the marketing team to integrate campaign-specific messaging across all channels
• Communicate authentically, be culturally relevant, and represent our brand & solutions
• Tell our brand’s story on LinkedIn and drive real business impact with our LinkedIn Pages
• Generate (organic & paid) leads from LinkedIn and other channels, drive website traffic & brand awareness
• Develop programs to grow audiences and foster social conversation
• Guide the creation of micro-content such as social graphics, visual development, animated GIFs, and short-form video related to campaigns
• Track the performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting to leadership and stakeholders
• Work closely and collaboratively across Marketing, Creative, Industries, and Sales to champion customer-first social ideas
• Aid in the development of the social strategy as it relates to messaging, engagement, and content performance
• Surface insights for business and marketing strategies using social analytics
• Partner with social platforms to identify new opportunities, and continuously ideate and innovate within the social space
• Manage content within CMS platform Highspot, curating content to be relevant for internal audiences
• Optimize advertising spend and improve marketing results, as well as coordinate with in-house advertising and media team
• Present to senior leadership regularly on social plans and results

Qualifications:

• 3+ plus years of experience working in social media marketing, community management, digital/brand marketing
• Has successfully grown a social media audience in a Technology B2B environment
• Excellent writing and copy-editing skills with the ability to translate traditional marketing content into brand-relevant conversations
• Strong knowledge of social media channel growth strategies and best practices, as well as a strong desire to continue learning in order to stay on top of social media marketing trends and emerging platforms
• Familiarity with LinkedIn Campaign Manager, LinkedIn Marketing Solutions, Pipeline Builder, and LinkedIn Sales Navigator
• Experience with LinkedIn advertising (sponsored content, sponsored messaging, text ads, and dynamic ads)
• Experience using data and metrics to measure impact and determine improvements
• Understanding of marketing principles and practices
• Passion for storytelling, listening to what the community has to say and providing engaging experiences in the social space
• Good analytical skills in order to gather and summarize data for reports
• BA/BS degree, preferably in Communications, Business, Marketing, and/or related field
• Certification in Digital Marketing
• Ability to synthesize creative and analytical insights to develop impactful social plans
• Attention to detail and ability to use sound judgment

System Soft Technologies is a proud equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, sexual orientation, or any other characteristic protected by law.

We are committed to the full inclusion of all qualified individuals. If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting us at talent.acquisition@sstech.us.

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