Director, Corporate Marketing

About Akoya Biosciences:
As The Spatial Biology Company®, Akoya Biosciences’ mission is to bring context to the world of biology and human health through the power of spatial phenotyping. The company offers comprehensive single-cell imaging solutions that allow researchers to phenotype cells with spatial context and visualize how they organize and interact to influence disease progression and response to therapy. Akoya offers a full continuum of spatial phenotyping solutions to serve the diverse needs of researchers across discovery, translational and clinical research via its key platforms: PhenoCycler™, PhenoImager™ Fusion and PhenoImager HT.

This role can be performed at one of our Corporate offices in either Menlo Park, CA or Marlborough, MA; it can also be performed fully remote for the right candidate.

Position Summary:

As the Director of Corporate Marketing, you will lead our efforts in building the Akoya brand and sharing our story globally. This role will be actively involved in building and executing on the digital marketing strategy, PR and communications program, coordination with Investor Relations, content marketing campaigns, and other thought leadership and analytical initiatives.

The qualified candidate will be a driven and engaged team leader with a successful track record of building and leading brand, digital and PR campaigns globally. Reporting to the Senior Director of Marketing, the individual in this position must ideally have experience across public relations, brand development, creative, digital marketing, social media, and thought leadership campaigns.

Duties & Responsibilities:

• Lead a team of marketing managers responsible for events, PR, program management, and digital marketing initiatives (including blog, social media, email, website, analytics etc).
• Work closely with the Marketing leadership team to define strategic objectives for marketing and build strong working relationships to deliver as a team.
• Define a clear digital marketing roadmap and growth strategy aligned with business objectives and the 3–5-year roadmap.
• Define and execute on corporate marketing and brand strategies, resulting in consistent branding, messaging, and positioning, in partnership with the brand and creative agency partners.
• Manage corporate communications including executive communications, messaging development, and partner with the PR and Investor Relations agencies.
• Lead our brand building efforts.
• Communicate with C-suite executives and partner with various stakeholders within the organization to create a consistent customer brand experience.
• Manage, build, and lead a strong team by recruiting, coaching, and developing additional team members as the company grows.

Skills & Requirements

• You have a minimum of 5 to 8 years of corporate marketing experience, preferably within the life sciences or healthcare industry.
• You have strong strategic marketing skills and can connect the dots across various channels and products to tell a holistic, sharp corporate brand story.
• You have a passion for commercializing platforms that are at the bleeding edge of scientific discovery and clinical research
• You have the drive and initiative to learn about new applications and technologies, and can demonstrate complete ownership of Corporate Marketing initiatives
• You relish the opportunity to push the envelope and create out-of-the-box approaches to brand building and PR strategy.
• You have a broad set of skills spanning corporate branding, marketing communications and digital marketing, with the ability to articulate ROI and impact for corporate marketing initiatives.
• You enjoy mentoring employees and building cohesive, high performing teams.

Akoya Biosciences, Inc. proudly affords equal employment opportunity to all qualified persons regardless of race, color, religious creed, national origin, age, military status, sexual orientation, disability, genetic information, gender identity, gender expression or gender unless based upon a bona fide occupational qualification.