Director, Integrated Marketing (B2B)

Morning Brew is a media company that covers the business news and narratives shaping our world. The companies, the people, the workplace, the economy — we nerd out on this stuff, and we’re dedicated to helping our audience navigate it all in a way that informs and entertains.

The Morning Brew team is clever, creative, and growing fast. Want in? Read on.

Overview

As the Director, B2B Creative Strategy, you will lead the team responsible for developing pre-sale ideas and packages that put a client’s brand at the center of Morning Brew’s B2B franchises. The ideal candidate for this role is a creative thinker, storyteller, and leader who can mentor and manage a team while fostering relationships across the company and with clients. Not only do you love creating ideas, but you love backing them up with strategy and insights. This position will report to the Sr. Director, Creative Strategy.

Morning Brew is based in New York City but this role is remote-friendly for all candidates.

Here’s what you’ll be working on:

- Evolve our Creative Strategy process to address the specific needs of the B2B team

- Lead a team of B2B creative strategists in developing, packaging, and presenting ideas and campaigns

- Prioritize and assign requests and manage feedback cycles from multiple teams throughout the pre-sale process

- Ensure every pitch that goes to a client is rooted in strategy and insights, visually compelling, clear, and well written 

-Understand and utilize specific data and insights that define Morning Brew’s B2B audience

- Create and maintain B2B specific materials such as General Presentations, Media Kits, and Offerings Overviews

- Directly lead high tier/priority pitches independently or in collaboration with Sr. Director 

- Lead and participate in brainstorms 

- Maintain tracking system and conduct analysis and reporting of Creative Strategy priorities, projects, and goals

- Become an expert in our B2B Offerings and upcoming initiatives, audiences, and marketplace trends

- Monitor the competitive landscape and be aware of differentiation, tactics, and strategies. 

- Collaborate with the Sr. Director, Brand Partnerships to identify B2B client opportunities.

What makes you qualified?

- 6+ years in Creative Strategy or Integrated Marketing at a publisher or agency with direct B2B experience 

- 2+ years management experience leading a team of 3+ people 

- In-depth knowledge of B2B marketing tactics (i.e. ABM, lead-gen)

- Strong foundation in brand strategy, creative, client pitches including direct experience on cross-platform initiatives including traditional and non-traditional communication mediums (written, video, audio, social, visual, interactive, AR, experiential, etc) 

- The writing skills of a journalist and eye of a copy editor

- A love for creating visually compelling presentations (in Google Slides)

- Project management skills that deliver projects for you and your team on time (or early!)

- Passion and understanding of the Morning Brew ecosystem 

- Solution-oriented and positive mindset 

What else are we looking for?

Character and integrity rank pretty high on the list. Our team is guided by our core values:

How We Treat Each Other:

·       Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.

·       Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.

·       Inclusivity -- We strive to celebrate and welcome people of diverse backgrounds and cultures. Differing perspectives help us make better decisions and have more fulfilling experiences.

How We Treat Our Work: 

·       Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.

·       Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.

·       Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.

·       Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.

·       Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency.

Perks:

While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.

Unlimited sick and vacation time: And by “unlimited,” we mean absolutely unlimited.

Remote-work friendly: Work from home, work from the office, work from the moon — you decide.

401(k) employer match: We want to help you prepare for the future, now. 

Premium healthcare plans: Your health matters!

Annual learning credit: Want to learn something new? We'll pay for it.

Morning Brew is committed to building a diverse and inclusive team that’s representative of our audience.