Director Marketing Demand Generation

Director Marketing Demand Generation

What You'll Do:

• Thought leader and expert on digital marketing, growth marketing and demand generation
• Execute and lead a team marketing managers focused on campaigns, events, paid digital advertising, marketing operations
• Develop and implement marketing plans, including demand generation and awareness programs, new product introductions and other marketing projects
• Refine and drive continuous evolution to our demand gen strategy, ensuring our demand gen programs deliver against expected outcomes for all segments and regions
• Develop and activate multi-touch demand gen programs consisting of integrated inbound and outbound tactics to acquire and progress leads through the funnel
• Provide leadership, guidance, and mentorship to direct reports on the demand generation team with digital marketing operations and partner/channel marketing; set clear roles and responsibilities as well as business objectives for both the overall team and each team member
• Serve as a key point of contact for our sales leaders; build a collaborative relationship focused on supporting the needs of the sales organizations while also ensuring alignment to channel best practices and the overall marketing strategy
• Drive effective targeting & segmentation strategies, with focus on high propensity prospects
• Oversee digital marketing operations functions and ensure that inbound traffic driven by demand gen tactics effectively converts through our web experience
• Define the end-to-end lead management process in conjunction with GTM Ops, including refinement of our lead scoring model & process to ensure successful hand-off of AQLs to the BDR team
• Forecast, measure, analyze and report on the impact of demand gen activities on a weekly cadence; provide optimization actions based on what's working well and opportunities for improvement
• Evaluate, select, and manage outside vendors that contribute to demand gen programs
• Ensure strong alignment with peers in the Marketing organization to drive integrated campaign planning and execution, including Brand, Content & Comms; Product Marketing; Client Marketing and Campaign Planning
• Prioritize resources, both personnel & budget
• Establish SLAs for all demand gen tactics

Responsibilities & Requirements:

• 7v- 10+ years of related demand generation / ABM campaign management experience (digital demand gen, email marketing, field marketing, event marketing), with 3+ years of people management experience. International experience a plus.
• Cloud, Storage, Network and Cyber Recovery technology background preferred.
• Ability to manage multiple projects in an agile and deadline-driven environment.
• Strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities.
• Excellent presentation/advisory skills – clear, concise thinking and ability to deliver meaningful advice to senior leaders on communications strategy
• Strong project management skills – must be able to organize work in a methodical and rigorous manner; comfortable in a deadline-driven, fast-paced environment
• Demonstrated capability to research/understand a market and its priorities, challenges, opportunities, drivers and influencers
• A strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization
• Ability to define key metrics and goals related to both functional and project level progress and success
• Experience in the social good sector a plus; SaaS experience preferred

Salary Range: $155,000 to $175,000