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Director, Marketing Operations

Cloudinary is the leading provider of media management solutions, powering the trusted, award-winning visual experiences for many of your favorite brands. Cloudinary is the de facto media platform standard for developers and brand managers looking to upload, store, transform, manage, and deliver images and videos online. With over 60 billion assets managed, up to 2000 pieces of content processed by algorithms each second, and a $2Billion valuation, Cloudinary is quickly becoming the visual media layer of the Internet. We are at an exciting stage, rapidly expanding our product offering, entering new market segments, extending the customer base, and featuring over 10,000 customers including household names like Bombas, Levi's, NBC, Neiman Marcus, Minted, and Peloton.

We offer a values-driven, supportive environment in which you will constantly learn and evolve; a place where your ideas will be embraced and pursued. We are proud of our collaborative, and growth-minded work culture, being included in the Forbes Cloud 100 for the last four years, and being a multi-time winner of many “Best Place to Work” awards.

The Director of Marketing Operations will lead the development of scalable processes and programs to empower the demand generation team to drive results in coordination with Global Business Operations. This is a highly cross-functional role requiring both strategic and tactical execution, strong program management, and the ability to lead a team. You have developed processes for high-growth B2B marketing organizations with exceptional problem-solving skills and an ability to work closely with demand generation, sales, global business operations, and technical stakeholders. You are a growth driver, someone who not only supports the needs of the team plus a person thrives on identifying and chasing opportunities to accelerate the business. This role will report to the VP of Business Operations.

Responsibilities:

Develop the vision, strategy, and roadmap for marketing automation to create personalized journeys across all contact touchpoints
Architect new and improved ABM, lifecycle email nurture, and other Demand Generation campaigns through the oversight and administration of our Marketo and ABM platform (6Sense and Terminus) and other marketing automation software
Provide dependable and practical advice and consultation to the VP of Demand Generation, VP of Business Operations, and VP of Sales Development Representatives, leveraging marketing performance data
Work with Global Business Operations to specify reporting requirements for email, ad, and overall campaign performance and develop accurate dashboards and monthly reports on performance in line with Finance requirements
Track campaign performance and tweak workflows accordingly
Develop and manage list segmentation and A/B testing to improve the performance and efficiency of email marketing
Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business. Actively monitor, analyze and report on the health of marketing contribution to pipeline and ROI
Ensure no lead left behind: Together with Global Business Operations, manage and optimize lead management including lead scoring, routing, and efficient handovers to Sales
Develop landing pages to support various marketing initiatives and campaigns
Direct the US-based MOPs team on a day-to-day basis.

About You:

5-10 years of marketing experience including 3+ years managing automated marketing campaigns and platforms
High proficiency in administering, managing, and integrating Salesforce, ad platforms (Google Ads, LinkedIn, etc.), ABM platforms (6Sense, Terminus), Drift, and other marketing technology platforms
Strong experience working on ABM, lifecycle email marketing campaigns, lead generation and nurturing, growth, and Google Analytics.
Must be based in the U.S.

Can demonstrate success in:

Experience leading integrated, multi-channel B2B marketing programs
Track record of meeting deadlines and delivering results in a fast-paced environment
Expertise in email creation and lifecycle development, design, execution
Providing solutions to creative challenges
Strong leadership and project management skills with the ability to meet deadlines in a cross-functional environment
Ability to influence peers and senior team leaders necessary to accomplish team goals
Excellent organization skills and ability to adjust to changing requirements, schedules, and priorities
Relationship building and strong interpersonal skills with a collaborative team-player mentality
Ability to work in a fast-paced, self-directed entrepreneurial environment
Strategic thinker with attention to detail and the ability to manage multiple projects at once.