Director of CRM

What we're looking for

We are looking for a passionate, creative, and customer-centric professional, who'll help us take our communications to the next level by continually experimenting with new comms approaches that surprise and delight our rapidly growing number of subscribers.

You thrive in fast-paced environments and you have a growth mindset, as your primary focus will be driving core communication across channels, as well as launching programs that allow us to enhance the growth of our audiences.

The Role

As our Director of CRM, you'll exercise your full range of strategic, analytical, and creative skills in order to manage a team of Marketers responsible for our lifecycle communication strategy, growth comms experimentation, comms production, and the management of our comms channels: email, push notifications, and in-app messaging, sms.

You'll collaborate with other company leaders across Engineering, Marketing, Design, and Product Management to build the platforms and processes that shape our external communications strategy.

You will lead and inspire a team, own business metrics, and work with all parts of the business to create and promote CRM strategies that move metrics and delight and engage our eaters.

Responsibilities

• Build a best-in-class multi-channel lifecycle marketing engine that enables personalized cross-channel comms to deliver the right message in the right channel at the right time.
• Define the charter and vision for CRM and growth communications at CookUnity.
• Own the management and performance of our communications channels, spanning in-app, email, push notifications and sms.
• Own strategy for retention and acquisition across all CRM channels, as well as discovering other opportunities.
• Craft regional and country-level communication strategies which incorporate local insights and cultural differences.
• Shape the technical roadmap for CRM systems at CookUnity, working with the Product and Engineering leads to find the best technologies to power our comms (whether they're built in-house or powered by third parties).
• Own the customer journey mapping for new customers and win-back pathways for churned customers.
• Own the strategic usage of discounting and promotions to drive incrementality and ROI.
• Build strong working relationships across departments in order to ensure our communications, marketing campaigns, and product experience work in harmony

Qualifications

• Have 10+ years of experience working on CRM and lifecycle marketing, with a track record of executing high-quality campaigns & managing a cross-functional team.
• Ability to scale CRM through a proven testing framework using A/B testing, control groups, etc.
• Demonstrated mastery in setting long-term marketing and CRM roadmaps, as well as coordinating with other departments to achieve your team's vision.
• Experience with CDP tools (Segment, mParticle)
• Proficient with campaign automation tools (Iterable, Braze)
• Must have extensive experience leading in product/engineering-driven organizations
• Past experience managing messaging both inside and outside of mobile apps, collaborating with Product teams to balance any promotional messaging with native app experiences.
• Strong leadership skills with a passion to unite people together and build community.
• You excel by collaborating with different departments while setting the tone for fast decision-making.
• You are well versed in technology strategies to power more effective growth communications and can set a vision for future marketing capabilities.
• Experience working within a subscription business model is a plus

Compensation:

• All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Pay Range: $135,000 - $180,000 per year.

Benefits

Health Insurance coverage

We grow, you grow: Stock Options Plan granted on Day 1.

Unlimited PTO policy and paid holidays off

Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

Compassionate Leave: 3-5 days each time the need arises

A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

• ️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

‍ Personalized Spanish coach

Awesome opportunity to join a company that is looking to change how we eat and how chefs work!