Director of Lifecycle Marketing

About the Role

Contentful is looking for an experienced growth marketing leader to manage our Lifecycle Marketing team. This role will be responsible for creating marketing programs that engage and nurture customers at all stages of their lifecycle to drive conversion, retention, expansion, and upsell. You will create cohesive and thoughtful customer experiences for all segments of Contentful's target audiences across touchpoints.

You will achieve this objective by growing a team of email marketing experts, developing a deep understanding of the customer journey across Contentful's go-to-market motions, and implementing results-oriented email marketing programs and campaigns. You will partner with the Content, Demand Generation, Field, and Analytics teams to develop, test, and iterate the right content for your audience to drive funnel performance.

What to Expect

• Create and own our lifecycle marketing strategy across all customer segments and journeys
• Build and manage a team of lifecycle marketing experts who are capable of building and optimizing cohesive customer experiences
• Develop and maintain a unified map of our customer journeys across entry points, segments, and lifecycle stages
• Collaborate with the Content team to identify and develop offers that map to each stage of the customer journey
• Partner with the Sales and Product teams to ensure a seamless customer experience across our lifecycle marketing programs and our outreach and onboarding programs
• Define key lifecycle program metrics and how they connect up to Marketing key results; partner with the Marketing Analytics team to develop measurement and reporting to track performance against these metrics
• Design and implement experimentation frameworks that enable iteration and optimization of our lifecycle programs
• Build the right lifecycle and email marketing technology stack to power performance in partnership with our Marketing Operations and Core Data teams
• Foster the growth of the lifecycle marketing team via mentorship and professional development opportunities

What We're Looking For

• At least 8 years of lifecycle and email marketing experience in lifecycle marketing, with at least 2 years of experience managing a team of marketing professionals
• Track record of building performance marketing programs that drive results while delivering thoughtful customer experiences, ideally in Marketo
• An ownership mentality when it comes to building your programs and driving metrics
• A customer-first mindset that allows you to craft thoughtful journeys across email touchpoints
• Highly collaborative approach to partnering with Revenue and Product teams to integrate lifecycle touchpoints into the end-to-end customer journey
• Strong systems thinking skills that enable you to understand how your programs fit into the larger go-to-market strategy
• Analytical aptitude and the ability to take action based on performance trends
• Success building teams and developing marketers, preferably in a growth company environment

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, education days, and volunteer days.
• 16 weeks of paid parental leave to care for and focus on your growing family
• Use your personal education budget to improve your skills and grow in your career.
• Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• Use your physical fitness budget to get away from your desk and support your physical wellness
• A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
• New hire office equipment stipend. Get the gear you need to work at your best.
• Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!

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