Director of Marketing

Dental Monitoring is a MedTech Scale-up experiencing tremendous growth. We are looking for new talents to integrate our team!

Dental Monitoring in a few words?

• A solution at the cutting edge of artificial intelligence and image analysis in the dental field, enabling remote support for patients and practitioners.
• A Tech company in full growth, always looking for innovation, quality and performance.
• An international team with a friendly and benevolent spirit, focused on the same objective: to offer the most adapted and qualitative solutions possible.
• The first unicorn of the dental sector!

We are currently looking for a Marketing Director to support our growth.

Role and Responsibilities

• Leads, implement and supervises Marketing initiatives within the region. Tracks and optimizes our positioning vs competition on all targets (orthodontists, GPs, treatment coordinators, patients).

• Defined a bi-annual marketing plan in line with Global Marketing Imperatives set by International Head of Marketing

• Scope / operating perimeter: North America & Canada

• Define and execute the DM regional market strategy to gain foothold in the specific market / region . Approx. 30% strategy and 70% execution

• Collaborate with Global Head of Marketing to roll out local initiatives, and provide input on behalf of region for brand and global campaigns

• Take responsibility for the regional marketing budget under the supervision and approval of Global Head of Marketing and reporting under each streamline (comms / events)

• Support the sales team and customer success team in the region

• Coordinate with Communication and Graphic Design team based out of the US to create media activities engaging copy and content for events, campaigns, sales enablement, branding, and social

• Working closely with the Digital Marketing manager to roll out drip campaigns, e-mail overall strategy . Setting a full in bound marketing strategy marketing, re-marketing, and lead generation activities in the region and assisting in the

• Organize/manage events with event specialist - such as webinars, scientific congresses, study clubs & masterclasses to generate ROI and drive brand awareness

• Take initiative to run local experiments and activities to increase growth and brand awareness

• Evaluate opportunities and nurture relationships for partnerships and advertising

• Grow a community of advocates through industry leaders, social influencers, and medical and technology community

• Manages the marketing team within the region

• Be aware of your own responsibility regarding information security

• Perform your work according to the applicable policies and procedures

• Contribute actively to the continuous improvement of our ISMS

• Report any observed or suspected weaknesses in our ISMS and any information security incident

• Promote awareness regarding information security in the team

• Monitor the applicable key indicators of the ISMS This document is property of DENTAL MONITORING. It cannot be communicated or copied without any prior authorization
  

Essential qualifications:

• With a strong interest in digital technologies and usage, you intend to succeed and have fun in various situations.

• 8-10 years demonstrable working experience in marketing (B2B Dental/Orthodontic background would be a plus but not mandatory).

• Experience in setting up and optimizing 360 integrated marketing programs

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest legislation, trends, and best practices in comms, marketings etc...
  

Preferred qualifications:

• Professional experience in the medical/startup/tech industry would be a plus

• Knowledge over marketing automation tool would be a plus

Your working environment

DM is a great place to work, and as a Director of Marketing here you will thrive because:

• Your ideas will be heard! Our culture promotes initiatives and ownership and we recognize gumption.
• Everyone will do their best to help you develop your skills -we know you can’t know everything.
• Huge potential for collaboration: researchers, doctors, customer lovers (customer success managers), business developers, trainers, data analysts, testers, regulatory angels, teams of developers and of course customers!
• At our headquarters in Paris, we have a lot of languages and cultures and this is awesome, chouette, geil, fantástico, perfetto, geweldig and even 很酷.

Dental Monitoring is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.