Job Description
Job Summary (General Responsibilities):
The Director of Product Management is responsible for overall vision, process, and product portfolio of assigned product categories. Their focus specializes in designing, developing, and managing activities for a specific product or group of products from product definition and planning through production, release, and end of life. Serves as the central resource with design, process, manufacturing, test, quality, and marketing as the product(s) move to production and distribution.
Directs a comprehensive product strategy from product conception and definition through end of life. Functions as a central resource with design, manufacturing, quality, test, marketing, and distribution as the product(s) move through their lifecycle. Directs those involved in the design, modification, and evaluation of all phases of a specific product or group of products. Formulates and executes long-term plans for cost/profit control. Promotes use of new technologies and industry-leading trends. Selects, develops, and evaluates personnel to ensure the efficient operation of the function. Employees matched to this job have responsibility for overall product(s) and people management.
Thoroughly understand consumer needs, global competitive market, channel and industry trends, and all its moving pieces to properly align assigned category strategies that will deliver a compelling and sustainable competitive advantage that further elevate and enhances the Belkin brand. Ensure that the Belkin product line is recognized as the best solution by consumers, resellers and end users in the industry for value, quality, selection, innovation, features, reliability, and ease of use. Direct and supervise all activities of business unit personnel to ensure proper prioritization and a high level of efficiency is realized. Continuously identify areas of efficiency by reviewing and guiding process improvements.
Build a talented team to enable the business unit to effectively execute against all strategies and initiatives. Provide leadership which will motivate a creative and effective business unit team while providing guidance and direction on critical business issues. Provide effective leadership through strong motivation, empowerment and direction that fosters a challenging, yet results-oriented, rewarding environment.
Specific responsibilities include:
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Lead and direct team to manage assigned global product portfolios. Increase sales and profitability through identification of visionary new product concepts for anticipated needs in our industry niches.
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Responsible for P&L of entire business unit and its respective product lines to targeted levels.
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Responsible for the creation, prioritization and execution of global product roadmap. Communicate with Belkin regional and channel PM teams to ensure needs of our global customers are accounted for in product launches; including messaging and management of the respective Belkin business unit and its product lines, defining the specific product mix, product families, and ongoing evaluation of products to be added, enhanced, refined, developed or eliminated.
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Develop annual category business plans that include product strategies, positioning, pricing, and competitive analysis, financial economic models, value propositions, budgets, sales forecasts, etc.
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Manage and direct ongoing market research through direct customer contact and surveys, trade shows and journals, sales evaluations, monitoring competitors and industry trends, and vendor contact. Ensure this knowledge is being shared to enable our sales and PM teams to exude subject matter expertise.
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Develop strong category and product messaging to clearly position the business unit as a market leader by delivering on a compelling value proposition, ecstatic user experience and driving subject matter expertise (SME).
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Guide, direct and continuously improve the development of support resources, sales collateral, product content and training materials for internal PM, sales teams and customers
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Strong understanding of Belkin and respective business unit income statements to properly make good business decisions.
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Ensure necessary channels of communication and cross-collaboration (Sales, PM, IDG, R&D, customers, vendors, regional offices, etc.) take place with pertinent parties so launches and projects are completed with great efficiencies.
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Ensure that business cases, product value propositions are developed for NPI, as well as for any other opportunities that may arise (partner and market opportunities).
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Drive a culture of data driven decision making/improvement. Test, measure and report results.
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Ensure all marketing communication vehicles including, but not limited to, launch kits, videos, pricing, training, PR, merchandising tools, catalogs, sell-in presentations, etc. are in place to enable Belkin to meet its targeted revenue and profit goals.
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Director must push the envelope and disrupt status quo in productive ways.
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Coordinate costing with Purchasing Department and pricing with Sales management. Ensure all product managers periodically review pricing of assigned product line to ensure competitiveness.
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Continuously analyze global inventory levels of product lines and ensure that regional and channel PMS recommend and implement methods to speed up, slow down or blow out product stock levels.
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Build up our intellectual property (IP) through creative and disruptive product development and R&D to further create competitive barriers.
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Leverage and enhance the product offering by identifying potential creative partnerships to further differentiate Belkin from the competition. Additionally, identify potential M&A prospects that may enable Belkin to leapfrog the industry and increase our product portfolio.
Education and Experience Requirements:
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10+ year’s experience in Product Management with 6+ year’s management experience
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Successful track record of growing market share in multiple product segments through diverse channels.
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Experience with the development, marketing and management of technology-oriented consumer goods.
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The ability to influence and be a thought-partner with other members throughout the organization as well as with senior executive management.
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Strong financial acumen with exceptional analytical skills with proven ability to manage and drive P&L at or in excess of targets.
What you’re getting into
We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.
You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.
Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.
We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.
All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice
HERE
Location:
El Segundo, California
Range for this position:
$145,000 - $180,000
Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found
here
.