Director, Product Marketing

at Neo4j

Neo4j Background:

Gartner recently predicted that more than 80% of data innovations by 2025 will be powered by graph databases. Cloud computing powerhouses like Microsoft and Amazon have taken notice and begun investing in this technology in recent years. And no wonder, the market opportunity is staggering! The database market as a whole is $50B today and expected to reach $100B over the next 5 years and graph databases are situated to capture an enormous amount of that market. Graph databases are already the second most popular DB model in the world (behind traditional relational databases) and are rapidly growing in popularity.

Neo4j is, without question, the most popular graph database in the world....

• Neo4j is one of the fastest scaling technology companies in this industry. Well over $100M ARR and still rapidly growing.
• Raised biggest round of funding in all of database history ($325M Series F).
• Backed by world class investors like Google Ventures (GV), Neo4j has raised over $582M in funding and is currently valued at $2Bn. This puts them among the most well-funded database companies in history.
• 75% of Fortune 100 use Neo4j today with more than 800 enterprise customers including Comcast, eBay, Adobe, Lyft, UBS, IBM, HP, and many more.
• Emil Eifrem (CEO) has built an amazing culture
• Countless awards in the industry. Massive Enterprises and individual developers/ data scientists love Neo4j. Strong sense of community and ecosystem is built around the platform.
• A recent Forrester Total Economic Impact Study pegged Neo4j as delivering 417% ROI to customers.

Job Overview:

The Director of Product Marketing will create differentiated and compelling positioning and messaging to expand our business model. The scope of this role spans several pillars including core product Marketing including use cases and solutions within and across industries, competitive analysis and response, owning the personas, segments and the buyer journey to drive the demand generation engine, and messaging, positioning and sales plays to support the revenue team.

Reporting directly into the VP of Product Marketing, the ideal candidate will have a strong track record within a technology lead company (preferably SaaS), curiously motivated to thoroughly understand our product and its technical differentiation, translate that differentiation into key messaging to targeted audiences, and hire, train, scale a team of product marketers.

• Create and optimize messaging to clearly set customer expectations and communicate value to customers
• Lead, develop and execute GTM strategy and plans for existing and new product releases
• Be intellectually curious to understand our products and their unique value to customers. Develop competitive differentiation, persuasive messaging, and impactful storytelling around our capabilities and solutions
• Promote a deep understanding of our users and customers, and help evangelize that understanding with leadership and partner teams
• Partner with enablement to empower our sales and customer success team with playbooks, customer stories, competitive positioning and a strong feedback loop between sales and product.
• Support Analyst, PR, awareness and demand initiatives with content, materials, and strategic messaging.

Requirements/Qualifications:

• Bachelor’s degree in a technical field including engineering, computer science, mathematics or another relevant area of study
• 7+ years of product marketing experience
• Ability to drive strategy as a partner with senior stakeholders
• Technical acumen and demonstrated ability to understand complex products and functionality
• Strong performance marketing experience within a hyper growth technology company
• Excellent interpersonal and communication skills — both written and verbal
• Proven competence in project management, experience with reporting, and exceptional attention to detail
• Demonstrated organizational skills, as well as the ability to adapt to new conditions, assignments, and deadlines

Country:

• US
• #LI-Remote
• #LI-CO1