Director, Public Relations

About the role:

This role will report initially to the CEO and work with cross-functional stakeholder teams to develop and execute PR strategies that drive awareness and consideration of Hello Heart across various external stakeholders. In this highly visible role, you will help shape our narrative and expand our brand presence through media messaging and communications strategies. This is a hands-on role with a mix of strategy and execution.

Responsibilities:

• Drive a steady drumbeat of high-impact media coverage that grows brand awareness and positions Hello Heart as a leader in whole heart health, across local, regional, and national news channels in the United States
• Create compelling written content, including press releases, company statements, op-eds, bylines, Q&A/talking points, briefings, award nominations, and media pitches/emails that position Hello Heart as an industry-leading thought leader
• Foster relationships with key media, beat reporters, bloggers, and industry stakeholders across verticals (healthcare, tech, business, consumer) and push out news on Hello Heart's activity to the right reporters
• Work closely with data, product, solutions and B2B marketing team to proactively craft relevant stories that resonate with key reporters. Develop key communications materials, such as messaging documentation, fact sheets, FAQs, briefing documents, scripts, media lists, pitches, media training for key executives, as needed
• Anticipate communications landmines, develop communications plans to mitigate brand risk, and act as a strategic advisor as needed.
• Monitor, analyze, and report on key performance indicators (KPIs) of Hello Heart's media presence, share of voice, and other key metrics and constantly improve our PR presence

Qualifications:

• 5-7 years of hands-on PR experience
• 4+ years of experience owning and running PR in fast-paced startup environment
• Comfortable with hands-on responsibilities as an individual contributor with PR being fully in-house
• Background in digital healthcare a big plus
• Excellent writing skills and ability to provide examples of published media content
• Extensive strategic planning around media communications, branding, and working with media
• Ability to work cross-functionally with C-suite executives, data scientists, and clinical teams
• Ability to learn and adopt the regulations within healthcare to remain compliant with branding and messaging
• Must-have pre-existing relationships with Tier-1 media, and ability to continue to build it
• Proficiency with mainstream PR analytical tools to measure metrics and effectiveness such as Cision, Meltwater, etc.
• Bachelor's or Master's Degree in a communication field of study preferred