Job details

Director, Store Marketing & Consumer

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA.

But, we know it’s not only about the clothes—it’s about the feeling it gives the people who wear them, whether they’re confidently giving a presentation in a well-tailored suit; basking in long salty beach days in vibrant, colorful sun-soaked swimsuits, or joyfully re-discovering their favorite Rollneck sweater in their closet again and again, season after season.

And ultimately, it’s about helping our customers be the best, most authentic versions of themselves.

And that’s what we’re after, to inspire people’s lives and style.

Whether you’re a customer or a part of our crew, we put people first. We’re proud to have been recognized as an industry leader in:

America’s Greatest Workplaces for Diversity (Newsweek, 2023)
America’s Greatest Workplaces for Women (Newsweek, 2023)
Best Employers for Diversity (Forbes, 2022)
Best Employers for New Grads (Forbes, 2022)
Best Place to Work for LGBTQ+ Equality (The Human Rights Campaign Foundation, 2022)

The Role + Purpose:

We are looking for a highly motivated brand marketer that excels in translating brand positioning into an effective marketing strategy. This role will be charged with connecting our brand strategy and business objectives to our new customer goals, customers’ expectations, engagement behaviors and purchase patterns. They will be responsible for planning and delivering a marketing strategy that drives customer growth and engagement across a range of marketing tactics. Key areas of focus include establishing brand marketing strategy and roadmap, campaign execution and engagement through our store and social touchpoints.

Develop brand marketing strategies that support business goals, with a focus on Store Expansion
Oversee Store marketing budget
Lead Direct Mail strategy and execution for Factory organization (Ecommerce and Retail driver)
Identify and create distinct marketing strategies for key areas of growth including new category and customer opportunities
Establish brand health and marketing success metrics, routinely track for marketing teams and report out to leadership
Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry – work with internal and external partners to compile an assessment of industry trends, identify new marketing tactics to integrate into our strategy
Translate business goals and marketing tactics into a comprehensive strategy that drives customer growth in key segments and brand affinity across new and existing customers, work closely with cross functional and marketing partners to create a roadmap for execution
Lead seasonal planning process and establish quarterly brand roadmap that tracks all marketing tactics and ensure all efforts ladder up to key marketing focus
Lead quarterly, full funnel reporting for marketing teams in close collaboration with brand and digital team leads

Qualifications:

Master’s or Bachelor’s Degree
10 years’ Retail Marketing experience
Strong communication skills with the ability to understand and synthesize complicated scenarios into easy to understand, effective strategies
Proven success in team management with a leadership track record
Creative problem solver and decision maker with a proven track record of delivering results
Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
Confident with excellent verbal and written communication, eager to share and advocate for well-constructed opinions
Exceptional organizational/ project management skills required
Ability to think strategically but act tactically and evaluate tradeoffs

#LI-DNI

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $136,000.00 - $204,000.00

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

J. Crew Glassdoor Company Review

3.9

J. Crew DE&I Review

No rating

CEO of J. Crew

Libby Wadle

Approve of CEO

By J. Crew

J.Crew began in 1983, when the first catalog was launched. Since then, the business has expanded to that of an iconic American brand known worldwide for its sophisticated, fun clothing and accessories to live, work, and play in. The first J.Crew s...

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INDUSTRY

Department, Clothing & Shoe Stores

TEAM SIZE

No info

LOCATION

Hybrid, based in New York, NY

DATE POSTED

June 2, 2023