B2B Integrated Marketing Manager

About the TeamDoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash.About the RoleWe're looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within the first party platform services line of business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You'll identify the right merchants to target and create easy-to-navigate merchant journeys in partnership with growth marketing, CRM, and product. With close mentorship from the Senior Manager, Merchant Marketing and in collaboration with the Platform Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the consumer audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You will thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals.This role reports to the Senior Manager, Head of Platform Services Marketing.You're excited about this opportunity because you will...• Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to better improve product level awareness and therefore increase inbounds and product adoptions within the SMB audience• Proactively identify, test, and scale opportunities to improve retention of our core surfaces through close partnership with analytics, product management, CRM and business strategy• Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics• Develop the strategy for acquisition across Platform Services products in partnership with Growth Marketing• Partner closely across teams to design, build and refine our Platform products and surfaces to improve product adoption and retention• Partner closely with sales to build an optimized Mx Lifecycle for both the managed and unmanaged segmentWe're excited about you because...• BA required• 6+ years of professional experience in Marketing or Product in a corporate or startup environment• Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact, and proven ability to identify opportunities for experimentation grounded in business insight and hypothesis• Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact• Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customersWhy You'll Love Working at DoorDash• We are leaders: Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.• We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.• We are learning: We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.• We are customer obsessed: We are committed to our clients and connected through our vision of "Delivering Good"• We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.Please see the independent bias audit report covering our use of Covey here.CompensationThe successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location.Ranges are market-dependent and may be modified in the future.In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.To learn more about our benefits, visit our careers page here.The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, New Jersey, New York and Washington.$119,000-$175,000 USDAbout DoorDashAt DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.Our Commitment to Diversity and InclusionWe're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.If you need any accommodations, please inform your recruiting contact upon initial connection.