Senior Growth Marketing Manager

dopay is seeking a results driven and strategic Senior Growth Marketing Manager with a focus on B2B. This role will be responsible for designing and executing innovative growth strategies to increase the customer acquisition as primary KPI, and retain business clients. You will lead efforts to increase dopay's market share within the B2B space by optimizing the customer journey, leveraging data, and identifying growth opportunities across multiple channels. You will play a key role in ensuring campaigns are data-driven, highly targeted, and deliver strong ROI across all digital platforms.

Responsibilities

• Growth Campaign Strategy & Media Buying: Design, create and manage a 360 Growth performance marketing campaigns to drive customer acquisition across various media buying channels, including Google Ads, social media, display networks, programmatic advertising, and email marketing.
• Customer Acquisition: Design and manage multi-channel B2B lead generation campaigns (email, paid media, SEO/SEM, social media, webinars, events) to attract business clients across multiple industries. Collaborate with the sales team to generate high-quality leads.
• A/B Testing & Experimentation: Apply A/B testing methodologies to test hypotheses, optimize marketing tactics, and continuously improve campaign performance. Run tests across landing pages, ad copy, email subject lines, and promotional offers.
• Account-Based Marketing (ABM): Lead ABM initiatives, targeting specific high-value business accounts. Create personalized marketing strategies to engage key decision-makers, and influence the sales pipeline.
• Funnel Optimization: Analyze and optimize the end to end  marketing funnel, per assets, channel per industry per persona, identifying areas for improvement in the customer journey and removing friction points. to improve key metrics such as MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) with a proper signing conversion
• SEO & SEM Alignment: Collaborate with the SEO team to align paid search efforts with organic search strategies, ensuring both paid and organic channels work synergistically to achieve the highest impact.
• Demand Generation & Inbound Marketing: Build and optimize inbound marketing strategies, including content marketing, SEO, and targeted campaigns to create brand awareness and generate demand within key business segments.
• Data-Driven Decision Making: Leverage data analytics tools (Google Analytics, HubSpot, etc.) and continuously monitor campaign performance, making adjustments to optimize key metrics such as conversion rates cross MQL, SQL . Signing, CAC, ROI, CTR, and LTV
• Reporting & KPIs: Define and track key performance indicators (KPIs) for B2B growth marketing campaigns. Provide regular reports and insights to senior leadership on marketing performance, growth milestones, and optimization opportunities.
• Budget Management: Manage and allocate the performance marketing budget effectively to maximize ROI while minimizing CPL, CAC. Track and report on budget spend, forecasting, and optimizing for better financial outcomes.
• Market trends & Competitive Analysis: Stay informed about market trends, competitive activity, and emerging channels to ensure that dopay’s campaigns are innovative and ahead of the curve.
• Retention & LTV Focus: Develop programs that not only attract new business clients but also enhance retention rates and increase lifetime value (LTV). Focus on upselling, cross-selling, and relationship-building tactics with existing customers.
• Collaboration with Sales & Product Teams: Work closely with the sales and product teams to align marketing efforts with business objectives. Provide feedback from marketing campaigns that can be used to enhance the product offerings.
• Partnership Marketing: Develop and manage partnerships with strategic B2B companies and industry influencers to expand market reach and create co-marketing opportunities.

• Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.
• 5+ years of experience in growth marketing, demand generation, or B2B marketing in a SaaS, fintech, or B2B environment.
• Excellent communication, project management and stakeholder management skills.
• ·        Strong track record in B2B growth marketing, lead generation, analytics and scalable marketing tactics.
• ·        Sense of Ownership & Responsibility, Proactive & Self-Motivated, Problem-Solving Skills
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, or other performance tracking tools to drive decision-making.
• Expertise in media buying  and optimizing the end to end marketing funnel to generate leads, convert them into opportunities, and improve conversion rates.
• Deep understanding of metrics like CTR, CPA, ROI, ROAS, and experience optimizing campaigns based on data insights.
• Strong experience with B2B marketing automation tools, CRM (e.g., HubSpot, Salesforce), and analytics platforms (e.g., Google Analytics, SEMrush).
• Solid experience in A/B testing, growth experiments, and data-driven decision making.
• Experience in collaborating with sales and product teams to drive marketing strategies that align with business goals.
• Knowledge of SEO/SEM best practices and hands-on experience managing paid acquisition channels.

Preferred Skills:

• Experience in fintech or financial services is highly desirable.
• Familiarity with B2B buyer personas and experience in tailoring marketing efforts to C-level executives (CFOs, CHROs, CEOs).
• Experience in using CRM platforms like HubSpot or Salesforce.

Why Join dopay?

• Be part of a mission-driven company that’s revolutionizing financial inclusion in emerging markets.
• Work in a fast paced, innovative environment where you can drive change and make an impact.
• Collaborate with a diverse team across multiple regions, working toward a common goal of creating a financially inclusive future.
• dopay is an equal opportunity employer that celebrates diversity and inclusion.