Senior Campaign Manager

As a Senior Campaign Manager at Editorialist, you will develop and optimize Google PLA campaigns to drive revenue and engagement from ultra-high-net-worth users. Your role includes strategic planning, budget management, performance analysis, and collaboration with the CRM team to refine audience targeting.

To apply for the Senior Campaign Manager role at Editorialist, candidates should have 5-8 years of experience in digital marketing, particularly with Google PLA and shopping campaigns. Expertise in Google Ads, Google Merchant Center, and data analysis is essential for success in this role.

Success as a Senior Campaign Manager at Editorialist hinges on your analytical prowess and creative thinking. By continuously testing and optimizing campaigns based on data insights, and keeping abreast of industry trends, you can significantly enhance campaign performance and drive revenue growth.

Editorialist combines premium editorial content with eCommerce marketing strategies to curate an engaging digital shopping experience. Our Senior Campaign Manager will play a pivotal role in developing Google PLA campaigns that align with this integrated marketing approach.

The Senior Campaign Manager will work primarily on Google Product Listing Ads campaigns. This involves managing budgets, optimizing campaign performance, and ensuring that product feeds are accurate and aligned with business objectives, ultimately enhancing customer engagement.

As a Senior Campaign Manager at Editorialist, you will collaborate cross-functionally with teams including CRM and data analytics. This collaboration is essential to tailor strategies that target specific buyer metrics, actions, and lifetime value effectively.

Yes, Editorialist offers flexible work schedules and remote work options for the Senior Campaign Manager position. We believe in maintaining a healthy work-life balance while still achieving outstanding performance.

In your response, detail specific campaigns you've managed, focusing on the strategies employed, results achieved, and lessons learned. Mention tools used for optimization and how you adapted to market changes.

Discuss key performance indicators like click-through rates, conversion rates, ROI, and customer acquisition costs. Explain how each metric informs your strategy and what steps you take to optimize them.

Outline your budgeting strategies, emphasizing the importance of aligning campaign budgets with business goals. Include examples of how you've made adjustments based on campaign performance.

Provide a specific example where you analyzed data insights to tweak campaigns. Highlight the processes used for A/B testing or conversion rate optimization, and discuss the outcomes.

Emphasize how collaboration with teams like CRM and analytics has driven your success. Share examples of successful projects that benefited from interdisciplinary teamwork.

Discuss the importance of maintaining up-to-date product information, troubleshooting feed issues, and using feed management tools. Provide examples of how you’ve achieved this in past roles.

Speak about current trends such as the rise of video marketing, AI personalization, and the impact of mobile commerce. Relate these trends back to how they could inform your strategies as Senior Campaign Manager.

Share your strategies for prioritization, time management, and maintaining communication with your team to ensure alignment on objectives, especially under pressure.

Discuss your experience in defining and segmenting target audiences based on behavior, preferences, and demographics. Give examples of how targeted ads have improved engagement.

Highlight your communication skills by explaining how you structure reports to include actionable insights. Discuss how you tailor presentations to meet the interests of different stakeholders.