App Content and Operations Manager

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Job Overview:

The Apps Content and Operations Manager will play a crucial role in executing strategy and owning daily operations of our apps marketplace - including e.l.f. App, TikTok Shop, Instagram Shop, and other emerging marketplaces.  This role will require collaboration with our Apps Strategy Lead, Cross functional Digital and Creative teams to ensure the successful briefing, execution, and management of content that resonates with our audience and acquisition, engagement, and sales.

Key Responsibilities:

Strategic Execution:

- Assist in developing and executing the overall strategy for beauty marketplace apps and social media channels.

- Monitor industry trends and competitor activities to inform content strategy and operational improvements.

Day-to-Day Operations:

- Manage daily operations of the e.l.f. Beauty app and social commerce channels, ensuring seamless functionality and user experience.

- Oversee content briefing, scheduling, publishing, and performance tracking across all platforms.

Collaboration with Creative Teams:

- Work closely with creative teams to develop compelling content that aligns with brand guidelines and resonates with target audiences.

- Provide clear briefs and feedback to ensure that creative outputs meet strategic objectives and timelines.

Marketplace Expansion:

- Identify opportunities for expansion into new marketplaces and social commerce platforms.

- Develop and implement operational plans for new channels, including onboarding processes and content strategies.

Performance Analysis:

- Track and analyze key performance metrics to assess the effectiveness of content and operational strategies.

- Report findings and insights to stakeholders, making recommendations for optimization.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.

- 3-5 years of experience in content management, operations, or digital marketing, preferably within the beauty or consumer goods industry.

- Strong understanding of marketplace dynamics, social media platforms, and e-commerce best practices.

- Excellent organizational and project management skills, with the ability to multitask and prioritize effectively.

- Creative mindset with strong communication skills, both written and verbal.

- Proficient in analytics tools and social media management software.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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