Senior Demand Generation Specialist

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.
 
By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.
 
From prototype to real-world impact - be part of a global shift by doing work that matters.

Join a team of marketing rockstars as we're taking the lead in delivering quality demand funnel to our commercial organisation. Be at the forefront of utilising innovative marketing tools, technologies and techniques to generate leads, nurture and qualify them to convert into high-value pipeline for our Sales, driving the business of Endava to its next level of growth! If you're someone who strives in high-paced, growth origanisations and enjoy bringing creative ideas to the table, then we would like to meet you! Expect nothing else than a fun, inspiring and nurturing environment of career growth at a leading global organisation of enterprise B2B services.

The Senior Demand Generation Specialist is responsible for the timely execution of demand generation plans for Endava’s target industries and regions. This person will spend 20% of their time assisting their Demand Generation Manager(s) and Lead(s) with supporting strategic planning, and 80% of their time managing and working on the execution of an integrated go-to-market plan that meets the lead generation and financial goals of the business. They will be managing a variety of inbound and outbound marketing channels and a mix of digital and physical marketing tactics. 

We're looking for this role to join one of our global industry marketing teams, currently supporting our go-to-market efforts in Retail, Supply Chain & Logistics, Travel, Energy & Resources and Government. Experience in these verticals is a plus but not a requirement.

Key roles & responsibilities:

• Campaign Execution: Implement demand generation campaigns across various channels, including email marketing, social media, content marketing, and paid advertising. 

• Content Creation: Assist in creating marketing collateral, such as email templates, and landing pages or social media content. 

• Lead Generation: Help in capturing and managing leads through forms, landing pages, and data entry into CRM systems (Hubspot). 

• Email Marketing: Assist in the creation and deployment of email marketing campaigns, including list segmentation, A/B testing and email nurtures. 

• Event Coordination: Support the planning and execution of webinars, virtual events, podcasts and assist the Event Managers in the logistics around physical events. 

• Technology Utilization: Learn and work with marketing automation tools, CRM systems, project management and analytics platforms to assist in campaign management and data analysis. 

• Quality Assurance: Ensure the accuracy and quality of marketing materials, including checking for grammatical errors, broken links, and formatting issues. 

• Administrative Tasks: Perform administrative duties such as managing calendars, scheduling meetings, and organizing marketing assets. 

• Lead Nurturing: Help with the development and execution of lead nurturing workflows and automated email sequences. 

• Market Research: Conduct research on target audiences, industry trends, and competitor activities to support campaign targeting and messaging. 

• Data Analysis: Assist in collecting and analyzing data related to campaign performance, including click-through rates, conversion rates, and lead quality. 

• Reporting: Generate basic reports on campaign performance and key metrics for review by seniors. 

Educational Background 

• Typically (but not a necessity) 4-5 years of marketing experience 
• A bachelor's degree in marketing, business administration, or a related field
• Courses in B2B marketing demand generation, ABM, campaign management are highly beneficial
• Certifications in specific sales and/or marketing software is a plus

Previous Experience 

• Project & time management 
• Previous experience in the following verticals is a plus, but not a requirement: Retail, Supply Chain & Logistics, Travel, Energy & Resources and Government

Prior Knowledge and Skills 

• Basic marketing knowledge, some marketing experience. Experience with marketing tools like Hubspot/Marketo/Eloqua/MailChimp; Asana/JIRA, LinkedIn, Google Ads, Microsoft Dynamics CRM are a plus, but not a requirement

Soft Skills

• Strategic thinking
• Can-do attitude
• Advanced written and oral communication skills in English
• Ability to work in distributed and cross-functional virtual work environments
• Ability to deliver concise messaging to a variety of stakeholders across sales, delivery and other marketing teams

Discover some of the global benefits that empower our people to become the best version of themselves:

• Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus;   
• Career Development: Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership;
• Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences;
• Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme;
• Health: Global internal wellbeing programme, access to wellbeing apps;
• Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations.