Brand Manager Bwin (m/f/d) - Austria

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

We are seeking a creative and strategic Brand Manager with a passion for the iGaming industry to join our marketing team. The ideal candidate will have a strong background in brand management, excellent project management skills, and a deep understanding of the gaming market. As a Brand Manager, you will be responsible for developing and executing brand strategies that enhance our brand's presence, engage our target audience, and drive business growth.

Reports to: Regional Director

What you'll do

1. Brand Strategy Development:
   • Develop and implement comprehensive brand strategies to enhance brand equity, awareness, and loyalty within the iGaming sector.
   • Define brand positioning, value proposition, and key messaging that resonate with our target audience.
2. Market Research and Analysis:
   • Conduct market research to gain insights into consumer behaviour, market trends, and competitive landscape within the iGaming industry.
   • Analyse data to inform brand strategies and measure the effectiveness of brand initiatives.
3. Brand Communication:
   • Oversee the creation and execution of marketing campaigns, including digital, social media, content, and offline channels.
   • Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
4. Product and Promotions Coordination:
   • Work closely with product development teams to ensure brand alignment in new game launches and product updates.
   • Develop and manage promotional activities, tournaments, and events to drive player engagement and retention.
5. Collaboration and Leadership:
   • Collaborate with cross-functional teams, including performance marketing, product development, and customer service, to ensure brand consistency and alignment with business objectives.
   • Lead and mentor a team of brand marketing professionals, fostering a culture of creativity and excellence.
6. Performance Monitoring and Reporting:
   • Monitor and analyse the performance of brand campaigns and initiatives using key performance indicators (KPIs).
   • Prepare regular reports on brand performance, providing insights and recommendations for improvement.
7. Budget Management:
   • Manage the brand marketing budget, ensuring efficient allocation of resources to maximise ROI.
   • Track and report on budget expenditures, ensuring alignment with financial goals.

• Bachelor’s degree in Marketing, Business Administration, or a related field.    
• Experience in a brand management role previously, preferably within the iGaming or entertainment industry.    
• Proven experience in developing and executing successful brand strategies.    
• Strong understanding of digital marketing channels and tools specific to the gaming industry.    
• Excellent analytical skills and the ability to leverage data to drive decisions.    
• Exceptional leadership and team management skills.    
• Strong communication and interpersonal skills.    
• Creative thinker with a passion for innovation and gaming.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• Generous group bonus scheme    
• Min salary of 48,000 EUR gross depending on experience.      
• Group bonus scheme    
• Hybrid working – 2 days in the office    
• Food vouchers – €136 per month (full-time employee, after probation) * Benefit is only applicable for Vienna.    
• Life assurance – 2x Annual Salary    
• Ability to buy holiday    
• Free subscription to wellbeing app Unmind    
• Additional “It’s Your Game” day off to use at either Christmas or New Year    
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development    
• Share save scheme    
• Team Spirit - events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities (e.g. tennis, yoga, football) and pro-bono activities

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.