SEO Manager - EU Markets (German Speaking)

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

We are excited to announce that we are looking for an experienced SEO Manager to join our team and drive growth across our brands in diverse markets.

This role is for our SEO Manager – EU Markets (Iberia, DACH, Belgium)

In this role, you’ll focus on our international brands, Bwin and Party, leading SEO initiatives in key markets outside the UK. This is a fantastic chance to create impact across multiple regions, from Iberia to Germany. Due to the regional focus of this role, it is essential that the successful candidate must understand written and oral, either German or Spanish. 

Reporting to the Head of SEO, you will lead content creation and on-page optimization efforts, ensuring high-quality, SEO-optimized content that resonates with target keywords and user intent.

You will also spearhead our backlink strategy, fostering relationships with authoritative websites to improve domain authority and acquire high-quality backlinks. Staying at the forefront of industry trends, search engine algorithms, and emerging SEO practices, you will drive innovation and continuously improve our SEO performance.

What you will do 

Strategy and Planning  

• Develop and execute comprehensive SEO strategies, encompassing on-page, off-page, and technical SEO, to increase organic search visibility and drive website traffic. 
• Conduct in-depth keyword research and analysis to identify opportunities for content optimization and target relevant search queries. 
• Collaborate with cross-functional teams to align SEO strategies with overall marketing and business objectives. 
• Develop and implement a robust backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites. 

Marketing Effectiveness 

• Lead content creation efforts for blogs and websites, ensuring high-quality, SEO-optimized content that aligns with target keywords and user intent. 
• Develop and implement on-page SEO strategies, including meta tags, headings, internal linking, and URL structure optimization. 
• Optimize website content and architecture to improve crawlability, indexation, and user experience. 
• Collaborate with content creators to provide SEO guidance and support  

Innovation 

• Stay updated on industry trends, search engine algorithm changes, and emerging SEO practices to drive innovation and maintain a competitive edge. 
• Explore and implement new SEO techniques, tools, and technologies to optimize organic search performance and drive continuous improvement. 
• Drive the “test & learn roadmap”, ensure a successful learning process and a reporting structure. 

People Management

• Lead and manage the SEO team, providing guidance, training, and performance evaluations. 
• Foster a collaborative and innovative team culture, encouraging professional development and knowledge sharing. 

You must have the right to work in Berlin as we are unable to offer sponsorship now or in the future for this role.

Essentials:

• Proven people management experience - we are looking for a leader, someone who has experience not only managing performance, but also motivating, developing and mentoring a team. 
• In-house experience working in complex / large enterprises 
• Experience managing large sites
• Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams. 
• Experience in SEO marketing, with a strong understanding of on-page, off-page, and technical SEO strategies. 
• Experience in content creation and optimization for SEO, with a focus on keyword research and on-page optimization techniques. 
• Up-to-date knowledge of industry trends, search engine algorithm changes, and emerging SEO practices. 
• In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs. 
• Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority. 
• Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation. 
• High-level proficiency in MS Excel, PowerPoint, and Word.

Applications

When submitting your application, kindly indicate on the application form if you have a specific preference for one of the roles or if you are open to being considered for both.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Gibraltar, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.