Digital Specialist- Social Media

Job Title: Digital Marketing Specialist. Specialty: Social Media... Location: Detroit, MI 48202. Duration: 5 Months. Shifts: Day, 8:00 AM - 4:30 PM (Hybrid with 2 days in office With Wednesday being one of the required days) Hours Per Week: 40 Hours Duties • With a strong understanding of social media platforms, the Digital Marketing Specialist- social media, is responsible for developing social media content, engaging with social media audiences, and maintaining a social media presence as well as defining and executing specific social media strategies. • This position will increase results through compelling engagement within social platforms, influencing key stakeholders, understanding the latest technology, and creating positive user experiences both internally and externally. • The resource ealtHeal will be responsible for furthering the quality of HFHS digital products through the application of usability standards and other digital best practices. • They will cultivate new communities and manage branded online communities on behalf of HFHS using Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other social media platforms. • Additionally, daily content production while tracking metrics and monitoring relevant conversations is expected. • This individual will also be responsible for managing HFHS’ online reputation across hundreds of websites, blogs, forums, and social networks, responding to comments in real time for immediate service recovery. • Act as a subject matter expert and key point of contact for social properties which include, but are not limited to, Facebook, Instagram, Twitter, LinkedIn, and Pinterest. • Act as usability subject matter expert for all HFHS digital applications, including corporate projects with digital components. • Develop and implement social media campaigns and strategies. • Identify, troubleshoot, and report platform defects. • Directly supervise social media projects, guiding the strategy, prioritization, and tactical elements of long-term and day-to-day tasks. • Contribute to and maintain a comprehensive social strategy that defines how digital techniques will be applied to increase visibility and traffic across the HFHS brand and products. • Lead and influence the decisions of senior leadership concerning digital investment and the application of digital strategy tactics. • Build loyalty and increase engagement across online channels. • Ensure consistency of execution across multiple channels through process development and improvement. Skills • 3 years of combined digital, social media, usability and digital marketing experience required. • Demonstrated experience using Google Analytics data to develop digital strategies. Physical Demands/Working Conditions • Normal office environment with minimal exposure to noise, dust, or extreme temperatures. • Establish the development of organization-wide social media standards, policies, and rules of engagement. Identify and recommend updates to these standards as needed. • Establish digital optimization plans based on the performance of campaigns and provide measurement and performance insights. Manage tools that track social analytics, such as Google Analytics, Facebook Insights, Twitter Insights, LinkedIn Insights, Hootsuite, and Hootsuite Impact. • Interface with appropriate teams to ensure brand and voice consistency. • Advance the company’s strategic point of view on digital technologies and techniques, and their impact on consumer behavior's, and serve as a champion for digital adoption within the organization. • Mentor and provide training to employees throughout the organization on best practices for creating, managing, monitoring, and developing content for social media properties. • Lead and directly supervise resources from external agencies and have accountability for the development and implementation of complex digital projects. • Monitor trends in social channels, design, and strategy. Anticipate future social media needs and applications. Perform ongoing tools assessments to meet those needs. • Manages consumer engagement on social media outlets. • Serve as a rotating point person for crisis and after-hours response. Assist or advise the media team with social media communications during a crisis. • Monitor and engage in relevant social discussion about our company, competitors, and/or industry. Monitor customer online reviews and respond accordingly. Manage vendor partnership on review responses. • Work with Marketing, Care Experience and Compliance to ensure that social media listening/reputation management monitoring is conducted in a compliant/robust process. Ensure all privacy and adverse event reporting procedures are adhered to. Update service recovery guidelines and communicate changes to the on-call team. Education • Bachelor’s Degree in a Business, Technical, Advertising/Marketing-related, or other relevant degree program required. Additional Requirements • Fluent with social media • Develop and implement content strategy for multiple platforms and channels. • Develop and produce high-quality written, visual, and multimedia content. • Stay up to date on best practices. • Content Creator/ Influencer. • 3-5 years of Marketing experience. • Health Industry experience (not a requirement