Demand Generation Manager

Everlaw is looking for an experienced Demand Generation Manager to join our Marketing department in hip, sunny downtown Oakland. You’ll work as a member of our demand generation team as we expand our paid and organic programs to support our Sales team’s huge appetite for opportunities.Reporting to our Senior Manager, Demand Generation, you’ll drive the execution of new business acquisition tactics and channels (including search, social, webinars, events and email) as we experiment with what works best, and you’ll dive deep into our data to help craft insights on how to make both small (and big!) improvements in what we do. You’ll also use your process-driven mindset to implement and measure demand generation programs to drive customer acquisition. Along the way, you’ll partner with your marketing teammates to foster a culture of innovation and analytics across the customer journey.Our goal in marketing is to bring Everlaw’s mission — to promote justice by illuminating truth — to life through our brand. Marketing is a high-impact function at Everlaw that helps generate buzz, develops customer insights, attracts new customers, and enriches existing customers' experiences. We work closely with our sales, product, and customer success teams to deliver compelling and creative marketing initiatives that resonate deeply with audiences.At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant, and we’re committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you’re looking for a place that values passion, integrity, thinking big, and a desire to learn, we’d love to hear from you! Think you’re missing some of the skills and are hesitant to apply? We do not believe in the ‘perfect’ candidate and encourage you to apply if you feel you can bring value to our team.If this sounds like a match, we’d love to hear from you! This is a full-time, exempt, on-site position located in Oakland, California.Getting started• We want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals.• We’re excited for you to learn, grow, and contribute right away! We trust that you’ll bring experience and knowledge that will uplift and uplevel the team, but we don’t expect you to know everything on Day 1.In your role, you'll...• Get to know your team. Spend meaningful time getting to know your marketing teammates and our partners on the sales team.• Execute our multi-channel marketing campaigns for your segment. Support our segment specific efforts to engage with customers and prospects wherever they are in their buying journey, and guide them through the entire sales funnel.• Bring empathy for our customers. Gain a deeper understanding of Everlaw’s software and customers through training, and experience, and data, to better understand their needs and challenges. Then use this knowledge to engage more effectively with future customers.• Foster Cross-Functional Relationships. Work with multiple stakeholders to ensure everyone is aligned with their weekly/monthly/quarterly deliverables.• Build our pipeline. You’ll help deliver a robust sales pipeline through organic and paid marketing tactics to fuel our rapid growth.• Optimize our campaign flows. Develop an overall framework for how we execute and drive ROI from our events and email campaigns, using automation tools (i.e. Hubspot, Salesforce, Monday.com) where possible.• Make data driven decisions. You will use data to drive all key decisions. You will partner with our marketing analytics team to create dashboards, generate reporting, and develop insights that will inform our strategy.About you• You have a passion for marketing. You know that great B2B marketing is a combination of art and science, and you love both of them. You crave launching new campaigns, trying new channels, and learning from everything you do.• You use data to reflect on past performance and inform your next move. You are organized and methodical about designing experiments, optimizing conversion rates, and testing hypotheses.• You have a history of high performance in marketing with at least 3 years of successful marketing experience driving success via multiple channels; you have at least 1 year of experience in event and email marketing.• You are a detail-oriented project manager. You have a passion for creating processes to manage effective integrated marketing campaigns.• You understand the importance of sales/marketing alignment and have proven experience engaging sales stakeholders to build successful campaigns• You value learning and you are always seeking ways to develop your craft. You are reflective about your strengths and growth areas and seek out ways to become a better marketer and contributor.• You have a can-do attitude. You enjoy a fast-growing, dynamic environment, with great flexibility and autonomy.• You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.Benefits• The expected salary range for the Sr. Financial Analyst - Revenue is between $115,000 and $150,000. The final offered salary will be dependent upon many factors including the candidate’s experience and skills. The base pay ranges are subject to change in the future.• Equity program• 401(k) retirement plan with company matching• Health, dental, and vision• Flexible Spending Accounts for health and dependent care expenses• Paid parental leave and approximately 10 days (80 hours) per year of sick leave• Seventeen paid vacation days plus 11 federal holidays• Membership to Modern Health to help employees prioritize mental health and wellness• Annual allocation for Learning & Development opportunities and applicable professional membership dues• Company-sponsored life and disability insurance• Find out more about our Benefits and PerksPerks• Work in our downtown, BART-accessible Oakland office• Flexible work-from-home days on Tuesdays and Fridays• Monthly home internet reimbursement• Select your preference of hardware (Mac or PC) and customize your desk setup• Enjoy daily catered lunches along with a wide variety of snacks and beverages in the office• Bond over company-wide out-of-the-box events and fun activities with your team• Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice• Take advantage of learning and career development opportunities• Ranked #9 on Glassdoor's Best Places to Work 2023 for US small and medium companies• One of Wealthfront’s 2021 Career Launching Companies and ranked #2 on the “2022 Bay Area Best Places to Work” list by the San Francisco Business Times and the Silicon Valley Business Journal• One of Fast Company’s World's Most Innovative Companies for 2022 and proud contributor of free ediscovery resources to benefit the greater good through “Everlaw for Good”• #LI-JD1• #LI-Hybrid