Agency Sales Manager

The Agency Sales Manager at Experian plays a pivotal role in educating the agency ecosystem about the company's data solutions and driving their adoption within media agencies. This involves working closely with stakeholders to develop a go-to-market strategy and establishing strategic relationships to promote Experian's products.

To succeed as an Agency Sales Manager at Experian, candidates should have experience in the media agency landscape, a solid network within agencies, and expertise in data-driven campaign planning. A strong sales strategy background across various agency sizes is also crucial.

Experian prides itself on a forward-thinking work culture that places its people first. They prioritize diversity, equity, and inclusion, alongside employee wellness and work-life balance, making it a great place to build a career.

Experian offers multiple avenues for growth, including access to training programs, mentorship opportunities, and a collaborative environment that encourages creativity and innovation, enabling Agency Sales Managers to thrive.

The benefits for Agency Sales Managers at Experian include flexible hybrid working options, competitive compensation packages with bonuses, comprehensive health coverage, a pension plan, and generous annual leave, including volunteering days.

Experian emphasizes a healthy work-life balance, allowing Agency Sales Managers to work flexibly and providing adequate time off to recharge. They understand the importance of personal well-being for productivity and engagement.

Data solutions are central to the Agency Sales Manager's role at Experian. They empower agencies to enhance their campaigns through informed decision-making and tailored strategies, making the understanding and promotion of these solutions a key responsibility.

When answering, highlight specific roles you’ve had within media agencies and your relationships with key industry players. Showcase how these experiences equip you for the Agency Sales Manager position at Experian by discussing relevant campaigns you've worked on.

Use a structured approach when answering, discussing steps such as market analysis, identifying target audiences, and collaborating with stakeholders. Include examples from your past to illustrate successful strategies you've developed.

Think of a specific instance where your sales strategy led to exceeding sales targets. Outline the approach you took, the objectives you set, and the results, emphasizing metrics like revenue growth or market penetration.

Discuss your relationship-building strategies, including regular communication, understanding their needs, and providing value. Highlight any long-term relationships you have fostered in previous roles that contributed to successful projects.

Showcase your knowledge of Experian’s products by discussing how tools like Identity, Audiences, and Insights cater to agency needs. Providing reasoning behind your choices will demonstrate your understanding of both the products and the market.

Explain the KPIs you focus on when evaluating success, such as sales growth, client retention, or customer satisfaction. Back your response with examples of how you tracked these metrics in previous sales roles.

Be candid about specific challenges you’ve faced, such as skepticism towards data solutions. Discuss the strategies you employed to overcome these hurdles, emphasizing communication, education, and results-driven demonstrations.

Talk about the tools and technologies you've used in past sales roles. Discuss how they helped you analyze data trends, improved your outreach, and facilitated better communication with clients.

Give a concrete example of cross-team collaboration that led to a successful campaign or initiative. Focus on effective communication and how you effectively navigated the different priorities and objectives of each team.

Share the resources you utilize for industry insights, such as blogs, webinars, podcasts, or networking in industry events. Highlight how this knowledge informs your work and aids in positioning products effectively within the agency market.