Marketing Manager - 12 Month Fixed-Term

The primary responsibilities of the Marketing Manager at Experian include developing targeted marketing programs for various customer groups, overseeing campaign delivery, measuring and analyzing marketing effectiveness, and collaborating with stakeholders to ensure effective communication. It’s a role that involves strategic planning as well as hands-on implementation.

To qualify for the Marketing Manager position at Experian, candidates should possess expertise in strategic planning, direct marketing, digital marketing, campaign management, and data strategy. Proven experience in managing external agencies and collaborating with diverse teams is also essential.

A typical day for a Marketing Manager at Experian involves planning and implementing marketing campaigns, coordinating with team members and stakeholders, analyzing campaign performance, and presenting insights to guide future strategies. The role is dynamic and requires balancing multiple projects while fostering collaboration.

Experian prioritizes work/life balance, offering flexible hybrid working options, a generous annual leave policy, and provisions for volunteering days. This supportive environment allows the Marketing Manager to fulfill both personal and professional responsibilities effectively.

A Marketing Manager at Experian can expect a comprehensive benefits package that includes flexible working conditions, competitive compensation with a discretionary bonus, health care benefits, a pension scheme, and opportunities for professional development. Experian values its employees’ well-being and career growth.

Experian is committed to promoting diversity and inclusion within the Marketing team by fostering a culture that celebrates individuality. Their people-first approach emphasizes engagement, collaboration, and ensuring that everyone—regardless of background—can contribute effectively and authentically.

Crucial skills for success as a Marketing Manager at Experian include strategic thinking, strong communication, analytical abilities, and proficiency in multi-channel marketing. Additionally, leadership in team collaboration and campaign management is vital for driving impactful results.

In responding to this question, emphasize specific experiences where you successfully crafted marketing strategies that achieved measurable results. Discuss your analytical approach and how you utilized data to inform decisions, illustrating a proven track record in planning.

When answering, focus on using metrics and KPIs to evaluate campaign success. Describe the tools and techniques you use for analysis and how you adapt strategies based on findings to optimize performance.

Reflect on a specific situation where you navigated a difficult stakeholder relationship. Describe the steps you took to build trust and ensure effective collaboration, highlighting your communication and negotiation skills.

Highlight your experience in identifying audience segments and tailoring marketing messages accordingly. Discuss how you’ve used market research and insights to develop targeted campaigns that resonate with varied demographics.

Outline a specific campaign you led, focusing on objectives, execution, and results. Discuss the creative strategies used and the impact it had on your organization, ensuring to quantify achievements where possible.

Share your personal strategies for time management, possibly through tools or methods like prioritization matrices. Illustrate your ability to balance multiple projects while meeting deadlines without compromising quality.

Emphasize the importance of customer feedback in shaping marketing initiatives. Discuss how you collect and analyze feedback, using it to refine strategies and improve customer engagement and satisfaction.

Reflect on your process to align marketing strategies with overarching business objectives. Discuss collaboration with cross-functional teams and how you communicate marketing’s role in achieving business success.

Address past challenges candidly, focusing on specific situations. Discuss the solutions you implemented and the lessons learned, showcasing your problem-solving skills and resilience in overcoming obstacles.

Convey your enthusiasm for Experian's mission and innovative approach to data and technology. Share how your values align with the company's vision, which will reinforce your commitment to contributing positively as their Marketing Manager.