Marketing specialist

As a Marketing Specialist at Wheely, your responsibilities include coordinating and launching acquisition campaigns, managing retargeting initiatives, and overseeing social media and SEO activities aimed at enhancing our brand visibility. You will directly influence marketing strategy and own product-related KPIs along with reporting and analytical insights.

Wheely requires candidates for the Marketing Specialist position to have at least 5 years of experience in a similar role, showcasing proven expertise in PPC campaigns, SEO, and social media. Strong analytical skills and exemplary written communication capabilities are essential to create customer-centric messaging.

A Marketing Specialist at Wheely plays a pivotal role in driving the company's growth. By implementing effective acquisition strategies and optimizing marketing efforts through thorough analysis, you will help Wheely penetrate new markets and solidify our position in existing ones, all while enhancing customer engagement and retention.

Wheely offers an attractive benefits package for the Marketing Specialist role, including a competitive salary and equity package, medical insurance, life insurance, and monthly credits for Wheely journeys, among others. Additionally, you'll enjoy professional development subsidies and flexible working arrangements.

At Wheely, the culture is centered around collaboration, innovation, and inclusivity. As a Marketing Specialist, you'll find a supportive and dynamic team atmosphere that promotes personal growth and flexible working options, as well as a commitment to celebrating diversity within the workplace.

Discuss specific PPC campaigns you have managed, detailing the results achieved and the strategies you employed. Emphasize your analytical skills in monitoring performance and optimizing ads for better ROI.

Explain your process for assessing market conditions, establishing clear goals, and aligning tactics to achieve those goals. Mention collaboration with team members and leadership to ensure strategic coherence.

Share the tools you prefer for keyword research, tracking SEO performance, and managing social media campaigns. Discuss how these tools help you analyze data and optimize strategies.

Discuss specific metrics you track, such as customer engagement, conversion rates, and acquisition costs. Highlight how you use this data to inform future strategies.

Outline the campaign's objectives, the strategies you implemented, and the results achieved. Emphasize your role and any lessons learned from the experience.

Discuss how you've utilized customer data to identify segments and tailor marketing efforts to resonate with those audiences. Provide examples of segmentation strategies you've implemented.

Explain your approach to understanding audience pain points and interests, and how you modify your messaging to speak directly to those needs while maintaining brand consistency.

Describe the situation, how you prioritized tasks, and the strategies you employed to meet deadlines while still delivering quality work.

Share the sources you rely on for industry news, such as blogs, podcasts, or networking groups. Discuss how you apply those trends to your marketing strategies.

Discuss how you work effectively with cross-functional teams, emphasizing communication skills, share examples of successful collaborations, and how these contribute to achieving marketing goals.