Expertise & Innovation Analytics Manager

About fifty-five :

Part of The Brandtech Group, 55 is a 300+ person global data company that helps brands collect, analyze and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris with offices in New York, London, Geneva, Hong Kong, Taipei, Shenzhen and Shanghai, 55 was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique blend of consulting mindset and technical expertise. 55 is a top-tier global Google Marketing Platform Sales Partner and a global Google Cloud Platform Marketing Analytics Certified Partner.

About the role

As part of the team based in NYC, you will be responsible for setting high-quality standards, scaling new methodologies/offers, and developing relationships with key partners. As the main contributor to the local partnership with Google, you will be in close contact with the Google Marketing Platform and the Google Cloud teams, to define/follow sales targets, give feedback on new features, and help inform the product roadmap.

The role is part of fifty-five’s Expertise & Innovation division, an international team of highly advanced product experts who have responsibility to propagate best practice in our group, understand the strengths and weaknesses of the leading technologies in the market, and shape fifty-five’s differentiated positioning in a constantly changing adtech and martech environment. As the team's subject matter expert for advertising and marketing technologies, you will ensure projects are delivered with the highest quality standards and that best practices are shared internally.

With impressive technical expertise coupled with strong consulting and interpersonal skills, the ideal candidate will be able to rise above the operational level and explain advanced concepts to senior client executives as well as fifty-five consultants, find the right technical answers to specific needs, and think outside of the box.

The ideal Expertise & Innovation Analytics Manager is passionate about anything data and digital related, open-minded, attentive and has the ability to work with very different profiles (consultants, engineers, product experts & tech partners).

fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.

US work authorization is required for this role. Unfortunately, 55 does not provide visa sponsorship at this time.

Requirements

• 10-12 years of hands-on experience in:
  • Web-analytics/CRO consultancies
  • Adtech consultancies or media agencies
  • Large e-commerce/lead-generation pure-players
• Strong expertise with the Google Marketing Platform and Campaign Manager:
  • Google Analytics 360, Data Studio, and Optimize 360
  • Display & Video 360 and Search Ads 360
  • Campaign Manager and Studio
• Strong expertise with major Tag Management Systems, such as GTM and Tealium
• Strong expertise in javascript, applied to website tagging and ad tracking
• Excellent knowledge of SQL and data warehousing, especially Google BigQuery
• Strong critical thinking skills and the ability to excel in a fast-paced startup environment
• Excellent written, visual and oral communication skills
• Comfortable being the only subject matter expert on a topic
• Curious, passionate and a strong problem solver
• Proven track record of establishing processes
• Previous management and mentorship experience
• Some previous media knowledge - SEM, paid search (less organic)
  

Benefits

fifty-five offers a competitive salary and benefits package for new employees, as well as the opportunity to travel to our Paris headquarters for bi-annual trainings.

fifty-five is made up of smart, energetic, and considerate people who embrace new challenges and learning opportunities.