Senior Conversion Specialist - Berlin / Remote from Germany

As a Senior Conversion Specialist at eyeo, your key responsibilities include defining and executing conversion rate optimization strategies across our consumer brands and websites, such as AdBlock and Adblock Plus. You will analyze customer journeys, run experiments involving A/B testing, and work hand-in-hand with cross-functional teams to foster a data-driven culture, all while ensuring the delivery of high-quality projects.

Candidates for the Senior Conversion Specialist role at eyeo should have at least five years of experience within conversion rate optimization. A strong background in website optimization and a proven track record of successful growth-driving experiments are crucial. Familiarity with tools like Optimizely, Google Analytics, and analytical skills to interpret data effectively will also set you up for success.

At eyeo, Senior Conversion Specialists receive robust support through a culture of collaboration and independent work styles. You’ll have access to resources, tools, and a vibrant team dedicated to sharing insights and learning from each other, allowing you to fully execute your strategies and achieve your objectives.

Senior Conversion Specialists at eyeo often leverage various tools like Optimizely for experimentation, Google Analytics for tracking user behavior, and BigQuery for data analysis. Comfort with these tools helps in deriving valuable insights that drive conversion strategies across our platforms.

Eyeo prides itself on its diverse, inclusive culture and its flexible work arrangements. Whether you choose to work from our bustling Berlin office or remotely, you will enjoy a collaborative environment that supports your growth as a Senior Conversion Specialist, alongside comprehensive benefits aimed at promoting a work-life balance.

When discussing your experience, highlight specific projects that demonstrate your success in CRO. Be sure to explain what strategies you employed, the metrics you used to measure success, and the results you achieved. Use data to back your claims and show how your expertise aligns with eyeo’s goals.

Discuss your methodology for examining user journeys, including the tools you use to track user behavior and identify friction points. Clarify how you use data analysis to propose actionable solutions to improve conversions, emphasizing collaboration with UX and product teams to enhance the user experience.

Share specific A/B tests you have conducted, including the hypotheses you formed, the metrics you tracked to measure success, and the outcomes of the experiments. Highlight how each test informed your overall conversion strategy and led to improvements.

Talk about the project’s context, outlining the goals, strategies, and collaborations involved. Focus on the analytical processes you employed and how you engaged stakeholders to secure buy-in. Emphasize the outcomes and any learnings from the experience.

Explain your criteria for prioritizing initiatives, such as potential impact, alignment with business objectives, and available resources. Discuss how you assess metrics and feedback to identify the most critical areas for improvement.

Choose a specific instance where data analysis led to a pivotal decision. Detail how you gathered insights, the data’s implications, and the resulting actions taken. This showcases your analytical skills and strategic thinking.

Emphasize the importance of creating clear, concise reports that highlight key insights and data visualizations. Discuss tailoring your communication style to the audience and being prepared to address questions and facilitate discussions around findings.

Articulate your belief in a collaborative approach, emphasizing how you work with cross-functional teams to leverage diverse expertise. Provide examples of successful partnerships in your previous roles and how they contributed to better optimization outcomes.

Discuss qualities like proactive problem-solving, attention to detail, and excellent communication skills. Stress how these qualities enable you to thrive in dynamic environments and effectively influence cross-departmental initiatives.

Demonstrate your commitment to professional growth by mentioning resources you follow, such as industry blogs, webinars, or seminars. Highlight the significance of continuous learning in maintaining your effectiveness as a Senior Conversion Specialist.