Digital Marketing Manager (Japanese Speaker)

As the Digital Marketing Manager at Fever, you'll own the full marketing strategy for our experiences, craft innovative campaigns for exclusive events globally, and utilize social media to drive high visibility for our Fever Originals and partner collaborations. Your role also includes managing a significant marketing budget and collaborating with cross-functional teams to ensure campaign success.

To be a successful Digital Marketing Manager at Fever, you need to have at least four years of digital marketing experience, a strong grasp of paid social platforms like Facebook and Instagram, and fluency in both Japanese and English. A background in marketing is essential, and additional language proficiency would be a great bonus!

Fever truly values the growth of its employees. As a Digital Marketing Manager, you’ll have the opportunity to manage your team and help direct their professional development while also being encouraged to pursue creative marketing strategies that align with your personal growth goals. We foster a collaborative environment where new ideas are welcomed and supported!

In the Digital Marketing Manager role at Fever, you will create and oversee various digital marketing campaigns aimed at promoting Fever Originals and exclusive partner experiences, utilizing key social platforms like Facebook and Instagram for maximum reach and engagement.

Fever offers an attractive compensation package, health insurance, a significant discount on events, flexible working arrangements, and even fun perks like free office snacks and a gym membership through Gympass. You’ll also have Spanish lessons to help immerse you in the local culture!

When creating a digital marketing strategy, I start by thoroughly assessing target audiences and their behavior, analyzing previous campaign performance, and setting clear objectives. This foundation allows me to identify the most effective channels—particularly social media—to reach and engage our audience.

Key metrics include conversion rates, engagement rates, return on ad spend, and customer acquisition costs. I find it essential to track these metrics consistently to determine the overall effectiveness and ROI for our campaigns.

Certainly! I once led a campaign that leveraged user-generated content, which significantly boosted engagement and conversions. By partnering with influencers and encouraging audience participation, we achieved record-high reach and helped the brand establish a relatable presence within our target demographic.

I regularly read industry blogs, attend webinars, and participate in marketing forums. Networking with other professionals and continuously testing new tools and strategies helps ensure that my approaches are always aligned with the latest digital marketing trends.

I believe in a data-driven approach. I start by analyzing past campaigns and forecasts to allocate resources efficiently across different channels, ensuring that we maximize our marketing budget while allowing for flexibility to pivot when necessary.

I prioritize tasks based on urgency and impact, often using project management tools. I also ensure regular check-ins with my team to align on priorities and stay adaptable to any shifts in strategy or resources.

I utilize a variety of tools such as Google Analytics for tracking performance, Hootsuite for social media management, and various ad management platforms to efficiently handle our campaigns from inception through optimization.

One challenge I faced was a significant drop in user engagement for a campaign. To address this, I conducted thorough audience research, adjusted our content strategy based on insights, and implemented targeted A/B testing, ultimately revitalizing engagement and achieving our campaign goals.

I maintain close collaboration with cross-functional teams, keeping communication open. By understanding the broader business goals, I can tailor marketing strategies that directly support those objectives, ensuring alignment and cohesiveness in our efforts.

Key qualities include strong analytical skills, creativity, adaptability to new trends, and excellent communication. Additionally, understanding cultural nuances—especially for international markets—greatly enhances a Digital Marketing Manager’s effectiveness.