Field Marketing & Events Manager

OTHER WAYS YOU WILL CONTRIBUTE TO THE TEAM ARE BY:

• Being a key addition to the Marketing team, handling a wide range of events – virtually and in person, from 10 people to 1000+, for both external and internal audiences
• Brainstorming regularly and identifying creative and impactful event experiences for the company’s brand, products, and services through owned and sponsored activations
• Staying updated on promotional product trends and suggest cost-effective and creative items for each event
• Researching venues, negotiate contracts, and manage vendor relationships
• Adhering to Basis Technologies brand guidelines and ensuring the brand and company are well represented at events, speaking engagements, and programs
• Owning and project managing events from start to finish including; conceptualization, detailed proposals, budgets, logistics, timelines, vendor relationships and negotiations, internal and external communications and post event follow-up
• Applying program management expertise to events, implementing event management software, building out event-specific marketing websites, managing all aspects of registration, including coordination of event email cadences
• Supporting the planning and execution of annual company-wide summits, including agenda and content development, vendor relations management, budgets and branding
• Maintaining operational responsibility for event sponsorships and production costs
• Identifying and securing speakers, special guests, and/or entertainment for events
• Assisting with onsite logistics, including set up, registration, name badges, event collateral, troubleshooting, coordination with venue staff, and coordination of post-event resources
• Managing marketing events calendar
• Developing and maintaining relationships with regional, national, and international associations and event / trade organizations
• Pitching Basis Technologies actively for non-paid and paid speaking engagements
• Maintaining regular communication cadence between internal, corporate, and vendor partners
• Partnering with sales leaders to plan, design, and flawlessly execute regional, national, and international events
• Leading measurement and analysis of event metrics (registration, attendance, conversions) and coordinating post-event surveys
• Analyzing the success of each event and propose new improvements to the attendees’ experience and impact for the company
• Establishing and managing a marketing ‘dashboard’ that tracks ROI, effectiveness of marketing investments on leads and pipeline

WHAT YOU BRING TO THE TABLE

• 5+ years of event planning and marketing experience
• Past work that demonstrates your successful execution of large-scale marketing events to small VIP get-togethers
• Excellent problem solving and time management skills
• An unwavering attention to detail
• Ability to work independently and collaborate across teams
• Adaptive, proactive and growth mindset
• Inquisitive and confident personality
• Strong negotiation skills
• Frequent creative ideas that wow internal stakeholders, and mesmerize clients
• An appetite to learn and keep learning about the advertising and ad-tech industries
• Existing knowledge and experience with event management systems
• Willingness to travel (15%)

BONUS POINTS

• Experience with Splash event marketing platform
• Email automation programs experience (HubSpot/Pardot or similar)
• Hidden talent and/or unique passion
• Winning record with Rock Paper Scissors
• Bachelor’s degree in Marketing, Business or related field or equivalent professional experience