Senior Marketing Operations Manager

The Senior Marketing Operations Manager at Fleetio will oversee the execution and optimization of marketing campaigns in Marketo, collaborate with cross-functional teams for campaign development, analyze key performance metrics, and ensure marketing compliance with various regulations. Your day-to-day will involve balancing hands-on campaign management with strategic planning and team coordination.

Candidates for the Senior Marketing Operations Manager role at Fleetio should have at least 4 years of marketing operations experience, preferably in a SaaS B2B environment. A strong understanding of marketing automation tools like Marketo, CRM platforms, and analytics software is essential, along with excellent communication and project management skills.

By managing the marketing operations, the Senior Marketing Operations Manager ensures that marketing initiatives are executed flawlessly and are aligned with business objectives. This role influences lead generation, contributes to pipeline growth, and enhances conversion rates, making it vital for achieving Fleetio's marketing success.

A successful Senior Marketing Operations Manager at Fleetio should have experience in managing marketing automation, strong analytical skills for data-driven decisions, and a proven track record of collaborating with marketing, sales, and product teams. Familiarity with metrics analysis and campaign performance is crucial for this role.

Absolutely! The Senior Marketing Operations Manager position at Fleetio includes multiple health and dental coverage options, stock options, 401(k) matching, generous PTO, parental leave, and various stipends for professional development, wellbeing, and other business-related expenses.

In my experience, prioritizing tasks involves understanding business objectives and aligning marketing goals with them. I often categorize tasks based on urgency and impact, using tools for project management to keep track of progress and deadlines.

Certainly! I once managed a lead generation campaign that integrated email marketing and social media ads. By analyzing metrics like open rates and conversion levels, we adapted our messaging mid-campaign, ultimately increasing lead generation by 30% over the original goal.

I am proficient with various marketing automation tools, particularly Marketo, as well as CRM tools like Salesforce. My work involved configuring campaigns, optimizing workflows, and generating reports to measure effectiveness.

Ensuring compliance starts with understanding the regulations thoroughly. I regularly update our privacy policies, conduct training for team members, and implement processes for data management and user consent tracking to uphold those requirements.

I believe in fostering open communication and establishing clear expectations. Regular check-ins and updates help sync efforts between marketing, sales, and product teams, ensuring everyone's on the same page and working toward common goals.

I primarily use key performance indicators like conversion rates, ROI, and engagement metrics. By comparing these against pre-established goals, I can identify areas of success and opportunities for improvement.

In a previous role, we faced delays in campaign deployment. By proactively identifying the bottlenecks and reallocating resources, I was able to streamline the process, allowing us to launch successfully without compromising quality.

Effective lead nurturing involves personalized communication. I segment audiences based on behavior and preferences, sending tailored content across various channels to nurture leads efficiently and guide them through the funnel.

I regularly attend industry webinars, subscribe to newsletters, and engage with communities on platforms like LinkedIn. Staying connected with fellow professionals also helps me exchange insights and learn new best practices.

My extensive background in marketing operations in the SaaS B2B space, paired with my strong analytic skills and a passion for driving results through collaboration, aligns perfectly with the demands of the Senior Marketing Operations Manager role at Fleetio.