Senior Account Executive - Consumer Marketing

In the role of Senior Account Executive at FleishmanHillard, you will be responsible for developing and executing integrated communications campaigns. This includes strategizing media placements, crafting compelling content, and managing major client activations. You will also take the lead in building strong media relationships across various consumer-focused sectors.

To apply for the Senior Account Executive position at FleishmanHillard, you need a minimum of 3-4 years of experience in public relations. Experience in consumer marketing, particularly with lifestyle and event marketing, is essential. Strong writing, communication, and media relations skills are also key requirements for this role.

FleishmanHillard is committed to creating a diverse and inclusive environment for all employees. They actively seek candidates who demonstrate an interest in promoting diversity, equity, and inclusion within the workplace, ensuring that everyone has the opportunity to thrive and contribute to the agency's success.

As a Senior Account Executive at FleishmanHillard, you will enjoy a hybrid work environment that allows for flexibility and collaboration. You'll benefit from both in-person office interactions and the ability to work remotely, contributing to a balanced and productive work experience.

Senior Account Executives at FleishmanHillard can expect a robust benefits package that includes comprehensive medical, dental, and vision coverage, 401(k) matching, and generous paid time off. Additionally, you will be part of a supportive culture that prioritizes professional growth and work-life balance.

When answering this question, focus on your specific role in the campaign. Describe the objectives, strategies implemented, and the measurable outcomes. Highlight your collaboration with team members and how you leveraged media relationships to achieve success.

Share your strategies for building and maintaining relationships, including attending industry events, following up regularly, and understanding their interests. It’s important to be genuine, knowledgeable, and proactive in your outreach to establish trust.

Discuss your time management techniques, such as prioritizing tasks, setting clear timelines, and maintaining organized documentation. Mention any tools or software you utilize to keep track of project progress and deadlines.

Choose a specific example that demonstrates your problem-solving skills and ability to navigate difficult discussions. Explain how you communicated transparently with the client, identified their needs, and developed a solution that satisfied both parties.

Explain your methods for staying informed, such as following industry news, attending workshops, and participating in professional networks. Highlight any specific resources or thought leaders you regularly engage with to enhance your expertise.

Highlight your past experiences organizing and managing events. Discuss your role in logistics, vendor coordination, and promoting the event to target audiences. Include any successful outcomes or metrics that showcase your impact.

Talk about the key performance indicators (KPIs) you consider important in evaluating a campaign’s success, such as media coverage, audience engagement, and overall brand sentiment. Describe how you set measurable goals at the outset of each campaign.

Describe your approaches to influencer engagement, including creating authentic partnerships and crafting pitches tailored to influencers' audiences. Provide examples of successful collaborations that drove positive results.

Discuss your awareness of diverse perspectives in communications. Share your commitment to inclusivity by researching audiences, involving diverse voices in content creation, and valuing feedback to ensure all communications are culturally appropriate.

Express your passion for consumer marketing and public relations, along with your strong background in these areas. Align your skills and experiences with the company’s mission and values, demonstrating how you can contribute to their success.