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Account Manager (Digital Marketing)

Fluent is always looking for talented account managers to join our team as we continue to scale our business. This is an evergreen job that we have open to proactively meet our future team members! 

As an Account Manager, you will use your marketing expertise: analytical, communication and relationship building skills to provide superior client service, research and market analysis. You will persistently explore and uncover the business needs of your clients and understand how our offerings can grow their business. 

What You’ll Do

  • Rapidly gain a thorough understanding of Fluent’s inventory offerings, reporting analysis, competitive advantages, resources, and processes and articulate them persuasively to new and existing clients. 
  • Manage large book of business, and maintain strong relationships with new and existing advertisers, to successfully meet and exceed client performance expectations and ensure long-term success.
  • Monitor client budgets, with a focus on increasing marketing budgets or spends / Prepare and present formal business reviews to top clients. 
  • Serve as lead for all communication with client, including onboarding, performance feedback, creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
  • In partnership with Account Director, identify, create, and implement solutions grounded on achieving measurable business results for our clients. Serve as external product consultant educating clients and agencies on ad solutions and best practices, and ultimately grow business partnerships. 
  • Understand client’s key performance indicators, and clearly communicate these metrics internally for optimization. 
  • Proactively introduce new revenue driving opportunities. 
  • Manage the onboarding process for the product - flow of campaign builds with sales, creative design with media team, and tracking requirements with Ops team. 
  • Prepare and present formal business reviews to top clients. 
  • Work closely with teams internally to provide continued feedback and analysis, optimization suggestions and recommendations. 
  • Formulate plans to extend new business, and additional channel distribution with established accounts. 
  • Responsible for overseeing monthly billable numbers to finance for invoicing. 
  • 1-5 years of relevant experience owning and managing a book of business 
  • Previous experience leading customer QBRs. 
  • Experience in the digital performance/paid media space 
  • Extremely organized and meticulous, as you will manage many campaigns simultaneously 
  • Exceptional communicator 
  • Attentive to client budgets, spend targets, conscientious of revenue pacing 
  • Strong math/analytical skills 
  • High proficiency in Excel, ability to use functions to analyze complex data sets
  • Excellent writing skills 
  • Self-motivated/ self – starter mentality 
  • Management experience preferred

About Us

Fluent, Inc. (NASDAQ: FLNT) is a leader in performance marketing, delivering customer acquisition solutions through our digital media portfolio, global commerce partnerships, and proprietary data and tech. We introduce brands to consumers through outcome-based programs across untapped channels, including our post-transaction ad solution and rewarded discovery platform. Since 2010, we have continued to innovate and iterate on the most effective strategies that connect our partners and brands with their most valuable customers, helping to drive lower-funnel engagements that exceed client expectations. For more information, visit https://fluentco.com/

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

  • Competitive compensation
  • Ample career and professional growth opportunities
  • New Headquarters with an open floor plan to drive collaboration
  • Health, dental, and vision insurance
  • Pre-tax savings plans and transit/parking programs
  • 401K with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $75,000 to $85,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.

Average salary estimate

$80000 / YEARLY (est.)
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$75000K
$85000K

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What You Should Know About Account Manager (Digital Marketing), Fluent, LLC

At Fluent, we’re on the lookout for a talented Account Manager in Digital Marketing to join our vibrant team! This evergreen role is perfect for those who want to proactively connect with a dynamic company while we scale our business. As an Account Manager, you'll leverage your marketing expertise, analytical mindset, and communication skills to provide exceptional client service and perform comprehensive market analysis. You’ll dive deep into understanding our inventory offerings and articulate these intelligently to clients. Your day-to-day will involve managing a substantial book of business and ensuring a strong rapport with both new and existing advertisers, exceeding expectations and paving the way for long-term partnerships. Keeping a close eye on client budgets while presenting formal business reviews will be central to your responsibilities. Together with our Account Director, you’ll identify and implement effective solutions aimed at delivering measurable results for our clients. A knack for understanding key performance indicators and introducing fresh revenue opportunities will set you apart! To rock this role, previous experience in managing a client portfolio and leading customer reviews is essential. You'll be highly organized, a detail fanatic, and an exceptional communicator. At Fluent, we believe in celebrating our team and successes, and we offer a range of fun activities along with comprehensive benefits! If you're self-motivated and eager to grow in the digital performance marketing space, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Account Manager (Digital Marketing) Role at Fluent, LLC
What does an Account Manager at Fluent do?

As an Account Manager at Fluent, you will utilize your marketing expertise to manage a significant book of business. Your responsibilities include maintaining strong relationships with clients, conducting performance reviews, and understanding their business needs to recommend solutions that drive measurable results.

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What qualifications are needed for the Account Manager role at Fluent?

Candidates applying for the Account Manager position at Fluent should have 1-5 years of relevant experience managing client portfolios in digital performance marketing. Strong analytical, communication, and organizational skills are essential for success in this role.

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How does Fluent support its Account Managers in their growth?

Fluent offers its Account Managers ample opportunities for career and professional growth. With a culture that emphasizes learning and collaboration, you will have access to educational events, mentoring, and networking opportunities to enhance your skills and further your career.

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What is the work culture like at Fluent for Account Managers?

At Fluent, the work culture is engaging and team-oriented, where success is celebrated together. The company fosters a close-knit environment with exciting events, competitive compensation, and an atmosphere that encourages collaboration while maintaining a work-life balance.

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What should I expect during the onboarding process as an Account Manager at Fluent?

During the onboarding process for an Account Manager at Fluent, you’ll experience a structured introduction to the company's offerings, resources, and business processes. You will receive support in setting up client campaigns and learning how to effectively communicate and implement solutions tailored to client needs.

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Common Interview Questions for Account Manager (Digital Marketing)
Can you describe your experience managing a book of business?

When answering this question, highlight specific accounts you've managed, the strategies you implemented, and the results achieved. Use metrics to quantify your success, showing how you exceeded performance expectations.

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How do you prioritize tasks and manage multiple client campaigns simultaneously?

Discuss your organizational skills and any tools or methods you use to stay on track. Mention how you assess urgency versus importance and how you communicate with clients regularly to keep them informed.

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What strategies do you use to understand and meet client needs?

Explain your approach to client communication and relationship-building. Touch on your experience with needs assessments, regular check-ins, and how gathering feedback has helped you tailor offerings to exceed client expectations.

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How do you present performance reviews to clients?

Detail your process for preparing performance reviews. Mention the importance of data analytics, clear visual representations of results, and how being open and constructive can enhance client understanding and trust.

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What role does data analysis play in your work as an Account Manager?

Describe how you use data analysis to drive decisions that affect client outcomes. Talk about specific metrics you track, how you derive insights, and how those insights led to growth in client relationships.

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Can you give an example of how you introduced a new revenue opportunity for a client?

Share a concrete example that showcases your proactive approach. Highlight the situation, your analysis, the proposed solution, and the resulting impact on both the client’s revenue and your relationship.

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How do you handle difficult clients or challenging situations?

Focus on your conflict-resolution strategies. Emphasize the importance of listening, remaining calm, and seeking solutions that benefit both your client and the company, along with any successful outcomes you achieved.

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What tools or technologies do you utilize in your role?

Discuss the various tools you are proficient in that help streamline communication, project management, and data analysis. Highlight any specific software or platforms relevant to digital marketing and performance management.

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Describe a successful campaign you managed.

Share the details of a campaign that had a positive impact, focusing on your role in planning, execution, and any intricacies that made it succeed. Use specific metrics to demonstrate the success achieved for the client.

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Why do you want to work as an Account Manager at Fluent?

Articulate your passion for performance marketing and client success. Mention Fluent's innovative environment, values, or specific aspects of the company culture that resonate with you and why it excites you to contribute to their team.

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Fluent provides data-driven digital marketing services primarily in the United States. The company also offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with c...

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Full-time, remote
DATE POSTED
January 11, 2025

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