Media Buyer 3 - Paid Search (Remote)

At Marketplace, the Media Buyer 3 - Paid Search plays a crucial role in overseeing our PPC campaigns, ensuring strategies align with performance goals. This role embraces a data-driven approach to analyze PPC performance and communicate effectively with stakeholders, making it perfect for someone with a knack for account management and leadership.

To thrive as a Media Buyer 3 - Paid Search at Marketplace, candidates should have 4-5+ years of proven PPC campaign management experience across major platforms like Google and Microsoft ads. An analytical mindset and enthusiasm for search marketing are key attributes we’re looking for in our next team member.

As a Media Buyer 3 - Paid Search at Marketplace, your day will involve executing best PPC strategies, analyzing campaign data, and collaborating closely with teams across business development, data, and engineering. You’ll leverage automated bidding and strive to enhance account performance continuously.

Yes! The Media Buyer 3 - Paid Search position at Marketplace is a remote role, allowing you to work from the comfort of your own space. We believe this flexibility helps foster creativity and productivity in our team members.

Working as a Media Buyer 3 - Paid Search at Marketplace offers various attractive benefits, including competitive compensation, unlimited PTO, wellness reimbursements, and unique perks like a winter break closure. We prioritize employee well-being and work-life balance.

The Media Buyer 3 - Paid Search collaborates extensively with several teams such as business development, data, and engineering. Communication is key, ensuring that everyone is aligned on performance goals while fostering a culture of mutual support across departments.

At Marketplace, we are committed to your professional development. As a Media Buyer 3 - Paid Search, you’ll have opportunities to enhance your PPC skills, engage in people management, and participate in training aimed at supporting your growth as both a professional and a person.

When optimizing PPC campaigns, I start by analyzing existing data to identify trends and areas for improvement. Utilizing automated bidding and A/B testing, I can refine ad performance. I also prioritize ongoing communication with stakeholders to ensure alignment on key performance indicators.

For underperforming accounts, I assess key metrics to identify problem areas and tweak our strategies accordingly. This might involve revising ad copy, adjusting bid strategies, or exploring new keywords. Collaboration with team members enables us to brainstorm creative solutions and address challenges effectively.

Absolutely! In my previous role, I managed a campaign that utilized targeted keywords which resulted in a 30% increase in click-through rates. Applying data analysis at every step allowed me to make informed decisions that ultimately boosted conversion rates significantly.

Data is central to every decision I make as a Media Buyer. Whether it's tweaking bids based on performance metrics or refining target audiences, data informs and guides my strategies. Regular analysis helps me keep campaigns aligned with business goals and maximizes return on investment.

Effective communication is critical in managing PPC campaigns. I ensure consistent updates and feedback loops with all stakeholders, from business development to engineering, fostering an environment where everyone feels involved in the campaign's progression and can respond quickly to shifts in strategy.

I often use Google Ads and Microsoft Advertising for campaign management, along with analytics platforms like Google Analytics and SEMrush. These tools provide me with in-depth insights to inform my strategies and measure campaign performance effectively.

I stay updated on advertising regulations, and always review our ads for compliance before launches. Regular training and collaboration with legal teams ensure all PPC campaigns meet compliance standards and reflect Marketplace's commitment to responsible marketing.

I prioritize tasks based on campaign deadlines and performance metrics. Utilizing project management tools helps me keep track of assignments, ensuring I delegate effectively and accomplish goals while maintaining high-quality work across all accounts.

One significant challenge I encountered was adapting to changes in marketing algorithms. Staying agile and continuously educating myself on industry trends helped me navigate these hurdles, ensuring my campaigns remained effective amidst evolving conditions.

I find great excitement in the dynamic nature of PPC. The combination of creativity and analytical thinking fuels my passion; I love creating compelling ads and then analyzing performance data to refine my strategies. It’s fulfilling to see strategies translate into real results.