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Customer Success Manager

About Forma 

The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches.

Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.

Using Forma, companies can select from a suite of products that include Lifestyle Spending Accounts, Health Spending Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more to design and deliver customized benefits programs–all through a single platform. Employees then have three choices to spend account funds: The Forma Store with discounted products and services, The Forma Visa Card, or claim reimbursement backed by Forma’s world-class member support team.

Forma has helped hundreds of the world’s most admired companies, including Stripe, Zoom, Lululemon, and Affirm, design and support flexible, inclusive benefits programs for nearly a million employees. And, we are seeing great success with 75 NPS, and 98 CSAT ratings from members.

Forma is backed by Emergence Capital and Ribbit Capital and has received numerous awards for its exponential growth, its software innovation, and as a “Great Place to Work.” 

About the Role

As a Customer Success Manager, you will be responsible for ensuring the success and satisfaction of a portfolio of 30+ commercial and enterprise accounts. Your primary goal is to foster strong relationships with customers, ensuring they are getting the most value from our products/services. You will work closely with our support and operations teams to resolve customer issues and play a key role in driving satisfaction. You will also collaborate with the Account Management team to ensure smooth handoffs for renewals and growth opportunities. 

You Will

  • Manage a portfolio of 30+ commercial and enterprise customer accounts, focusing on ensuring their success and satisfaction with our products/services.

  • Serve as the primary point of contact for customers, building strong, lasting relationships and understanding their needs and objectives.

  • Drive product adoption and ensure customers are leveraging our products effectively to achieve their goals.

  • Conduct regular business reviews, providing insights and metrics to track customer success and identify areas for improvement.

  • Collaborate with support, operations, and product teams to address customer requests and enhance their experience.

  • Own account administration for your book of business, including: keeping CRM up to date, communicating to customers regarding contracting, invoicing, and product changes.

  • Gather and analyze customer feedback to identify trends and areas for product/service improvements, sharing insights with internal teams 

  • Work closely with the Account Management team to ensure smooth transitions for renewals and help grow existing business by providing them with qualified leads.

  • Be a team player: participate in team meetings, training sessions, and key initiatives to improve overall CS efficiency and deliver an exceptional customer experience.

Preferred Skills

  • 2-5 years of experience in customer success, account management, business development or a related customer-facing role.

  • Strong interpersonal and communication skills, with the ability to build rapport and trust with customers.

  • Excellent problem-solving abilities and a proactive approach to addressing customer needs.

  • Ability to work collaboratively with cross-functional teams, including support and operations.

  • Highly organized with strong time management skills and the ability to manage multiple accounts and priorities simultaneously.

  • Familiarity with Salesforce or other customer success tools is a plus.

  • A customer-centric mindset with a passion for delivering exceptional customer experiences.

  • Ability to handle and deescalate challenging situations with professionalism and empathy.

Benefits and Perks

  • Remote-first working environment

  • Medical, dental and vision insurance plans

  • Employee wellness program

  • Home Productivity program

  • Team building program

  • 401(k) savings plan

  • Flexible PTO policy

  • 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!

Forma Glassdoor Company Review
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Forma DE&I Review
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CEO of Forma
Forma CEO photo
Jason Fan
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Average salary estimate

$72500 / YEARLY (est.)
min
max
$60000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Customer Success Manager, Forma

As a Customer Success Manager at Forma, you'll play a pivotal role in revolutionizing the employee benefits landscape. Forma is on a mission to create flexible benefits solutions that resonate with employees and enhance overall workplace satisfaction. In this role, you'll manage a diverse portfolio of over 30 commercial and enterprise accounts, acting as the primary point of contact for customers. Your goal is to build lasting relationships and ensure that our clients are maximizing the value of Forma’s innovative products and services. Every day will be a new opportunity for you to drive product adoption by providing insights during regular business reviews and collaborating with the support, operations, and account management teams to create seamless experiences. You’ll get the chance to gather and analyze customer feedback to constantly improve, ensuring that we remain responsive to their needs. With Forma’s commitment to offering top-notch support and exceptional customer service, you’ll be equipped to handle challenges with professionalism and empathy. Your organized approach and proactive mindset will be essential in keeping all accounts on track and thriving. And don’t worry, you'll be part of a supportive team that’s continually striving for excellence and celebrating diversity. If you're passionate about customer success and thrive in a forward-thinking environment, Forma is the perfect place for you to shine!

Frequently Asked Questions (FAQs) for Customer Success Manager Role at Forma
What are the primary responsibilities of a Customer Success Manager at Forma?

The Customer Success Manager at Forma is responsible for managing a portfolio of 30+ commercial and enterprise accounts, focusing on customer success and satisfaction. This includes building strong relationships, driving product adoption, conducting regular business reviews, and collaborating with support and operations teams to ensure a positive customer experience.

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What qualifications are required for the Customer Success Manager role at Forma?

To qualify for the Customer Success Manager position at Forma, candidates should have 2-5 years of experience in customer success, account management, or a related customer-facing role. Strong interpersonal skills, problem-solving abilities, and familiarity with customer success tools like Salesforce are also advantageous.

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How does the Customer Success Manager contribute to product improvements at Forma?

The Customer Success Manager at Forma plays a critical role in gathering and analyzing customer feedback to identify trends and areas for product/service improvements. This insight is shared with internal teams to enhance the overall customer experience and drive product innovation.

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What type of work environment can a Customer Success Manager expect at Forma?

Forma offers a remote-first working environment for its Customer Success Manager role, allowing for flexibility and a healthy work-life balance. Additionally, employees benefit from a collaborative and supportive culture that values diverse perspectives and experiences.

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What growth opportunities are available for Customer Success Managers at Forma?

Customer Success Managers at Forma have numerous opportunities for growth through collaboration with the Account Management team for renewals and expansions. Your proactive engagement can lead to identifying qualified leads and participating in initiatives that enhance overall team efficiency, paving the way for career advancement within the company.

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Common Interview Questions for Customer Success Manager
How do you prioritize multiple customer accounts as a Customer Success Manager?

To prioritize multiple accounts, it’s important to assess their size, potential for growth, and any ongoing issues. I would create a structured schedule for regular check-ins, ensuring that high-priority accounts receive the most attention while maintaining communication with all clients.

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Can you give an example of how you handled a challenging customer situation?

In a past role, I encountered a dissatisfied client due to a product issue. I listened empathetically, took ownership of the problem, and worked closely with the support team to resolve the issue. This proactive approach not only salvaged the relationship but also led to their renewed commitment to our services.

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What do you believe is the key to building strong customer relationships?

Building strong customer relationships requires genuine engagement and understanding their needs. Regular communication, transparency, and a commitment to providing value are essential to fostering trust and loyalty over time.

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How do you measure customer success in your role?

I measure customer success through metrics such as Net Promoter Score (NPS), customer satisfaction surveys, product usage analytics, and engagement levels during business reviews. This data helps identify areas for improvement and reinforces successful strategies.

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What steps do you take to drive product adoption among clients?

To drive product adoption, I focus on engaging customers from day one, providing train-the-trainer sessions, educational resources, and regular check-ins. It's all about ensuring they feel fully supported and informed about all the features available to them.

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How do you handle feedback from customers regarding product improvements?

I treat customer feedback as invaluable insights. I systematically gather and analyze this feedback and then communicate it to the product team, ensuring that the customer’s voice plays a role in our product development process.

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Describe your experience working with cross-functional teams.

I thrive in cross-functional environments. I've collaborated with support, operations, and product teams on various initiatives, adopting a customer-first mindset during interactions to ensure that we remain aligned on our goals and deliver optimal solutions.

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What is your approach to conducting business reviews with customers?

My approach involves preparing by gathering relevant data on the client's use of our product, highlighting successes while also discussing any challenges. I find this balances the meeting and fosters a productive dialogue focused on continuous improvement.

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How do you ensure that you're meeting the needs of a diverse portfolio of clients?

I customize my approach by understanding each client's unique industry, size, and specific objectives. Through tailored communication, regular feedback loops, and targeted resources, I can ensure that all clients feel valued and heard.

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What motivates you to excel in a Customer Success Manager role?

I'm motivated by seeing clients succeed and thrive through our products. Being a part of their success stories and knowing that I’ve contributed to improving their experience is incredibly rewarding and drives me to continuously seek ways to enhance our service.

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Forma is the life benefits platform that makes it easy to design and scale flexible benefits programs— whether your workforce is onsite, remote, or global. With flexible benefits that are delightful, distinct, and designed to support people’s well...

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BENEFITS & PERKS
Dental Insurance
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 8, 2025

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