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Lead Applications Analyst - CX/Marketing

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

We are seeking an experienced Lead Applications Analyst to join our team in support of CX/Marketing functions. In this role you will focus on designing, implementing, testing and evaluating solutions for multiple Fortune Brands Innovations Marketing CRM platforms. The ideal candidate will have a strong technical background in one or more marketing systems with their primary experience supporting digital marketing and consumer web commerce sales.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

 

RESPONSIBLIITIES:

What you will be doing

  • Serve as a Lead-level IT Analyst/Developer specializing in Marketing CRM platforms, with responsibility for defining requirements, designing solutions, developing systems, and overseeing integration testing.
  • Implement Marketing CRM solutions for Direct Commerce and Digital Marketing using multiple platforms including area of marketing automation, data segmentation, and product recommendation processes.
  • Manage and oversee multiple Marketing CRM solutions, with primary focus on SAP ECC, SAP C4 Marketing Cloud, SAP Customer Data Cloud.
  • Coordinate and design integrations of Marketing CRM systems with ERP systems, vendors, and B2C commerce solutions .
  • Collaborate with stakeholders to understand business requirements, translate them into technical specifications, and propose effective business solutions.
  • Communicate technical concepts to business stakeholders in clear, business-relevant terms to foster understanding and alignment.
  • Identify and influence business solutions, negotiate deliverables and requirements across multiple organizations, and ensure alignment with strategic goals.
  • Participate in the selection, system design, and implementation of new central Marketing CRM platform to support evolving business needs.
  • Contribute to projects as a leader or team member, with accountability for overall project success or specific components.
  • Supervise and mentor project team members and IT consultants to ensure high-quality deliverables and adherence to timelines.

 

    Qualifications

    BASIC QUALIFICATIONS:

    • 7+ years’ experience SAP C4 Marketing CRM Cloud platform and Marketing Automation, B2C preferred.
    • 3+ years’ experience with other Marketing CRM systems like Oracle Eloqua, HubSpot, Klaviyo.
    • Experience in any of the SAP C4 Cloud solutions: SAP Customer Data cloud (preferred) or SAP Cloud for Sales and Service.
    • Solid understanding of SAP C4 Cloud Systems and their ability to integrate with S4/ECC enterprise systems.
    • Excellent communication, collaboration, and stakeholder management skills.
    • Experience working with the offshore and ability to administrate the offshore delivery.
    • Experience in managing collaboration work, team members and project management in tools such as JIRA, Microsoft Team, and Smartsheet.
    • Proven track record of successful implementation projects from a leadership and development perspective, preferably using the Agile development methodology.
    • Self-motivated, team player with ability to work with minimal supervision.
    • Strong problem-solving skills and ability to troubleshoot and resolve data and tool-related issues.
    • Strong background in developing and implementing software applications across multiple platforms, databases, and programming languages (SAP development language, ABAP)

    PREFERRED QUALIFICATIONS:

    • Bachelor’s degree in information systems, Computer Science, Engineering, or related discipline.
    • Preferred: Managed team of developers.
    • Knowledge of or experience with SAP BTP, SAP CPI, or Boomi for integration between cloud solutions.

    Additional Information

    Additional Information:

    Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $93,000-$145,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

    At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

    Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

    Equal Employment Opportunity

    FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

    We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts, we invite you to voluntarily share your gender, ethnicity, and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

    Reasonable Accommodations

    FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

    Average salary estimate

    $119000 / YEARLY (est.)
    min
    max
    $93000K
    $145000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Lead Applications Analyst - CX/Marketing, Fortune Brands

    If you're looking to step into a pivotal role at Fortune Brands Innovations, Inc. as a Lead Applications Analyst in CX/Marketing, you're in for an exciting journey! Imagine being the go-to expert, designing and implementing cutting-edge CRM solutions tailored for digital marketing and consumer web commerce sales. In this hybrid position based in Deerfield, IL, you will dive deep into managing Marketing CRM platforms, like SAP C4 and Oracle Eloqua, collaborating with a team to create impactful solutions that truly elevate our marketing strategies. Your technical prowess will shine as you oversee integrations with ERP systems, contributing to our mission of transforming spaces into havens for people everywhere. The role isn’t just about technical skills; it’s about understanding and translating business requirements into actionable strategies. Plus, you'll have the chance to mentor and guide project teams, ensuring we hit our goals together. Picture yourself in a vibrant workspace on our new campus, fostering a culture of innovation and diversity while making a significant impact on our ever-evolving marketing landscape. This is more than a job; it’s your opportunity to be a part of a high-performing team that supports each other and values contributions from every member. Are you ready to take the marketing functions of Fortune Brands to the next level?

    Frequently Asked Questions (FAQs) for Lead Applications Analyst - CX/Marketing Role at Fortune Brands
    What responsibilities will a Lead Applications Analyst - CX/Marketing at Fortune Brands Innovations have?

    As a Lead Applications Analyst in CX/Marketing at Fortune Brands Innovations, you will be responsible for designing, implementing, and managing Marketing CRM solutions across various platforms. Your duties will include defining requirements, developing systems, and ensuring successful integration testing. You will collaborate with stakeholders to translate business needs into technical specifications, manage multiple marketing systems such as SAP ECC and SAP C4 Marketing Cloud, and supervise project team members to ensure high-quality deliverables.

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    What are the qualifications needed for the Lead Applications Analyst - CX/Marketing position at Fortune Brands?

    To qualify for the Lead Applications Analyst position at Fortune Brands Innovations, candidates should possess at least 7 years of experience with SAP C4 Marketing CRM platforms, along with a solid understanding of marketing automation and B2C processes. Additionally, 3+ years of experience with other marketing CRM systems like Oracle Eloqua or HubSpot is preferred. Strong communication and stakeholder management skills are essential, as well as experience with project management tools such as JIRA and Microsoft Teams.

    Join Rise to see the full answer
    How does Fortune Brands Innovations foster a diverse work environment for Lead Applications Analysts?

    At Fortune Brands Innovations, we celebrate diversity and create an inclusive environment where everyone is encouraged to be their authentic selves. As a Lead Applications Analyst, you will be part of a culture that values different perspectives, fosters collaboration, and supports various Employee Resource Groups (ERGs) designed to promote belonging and inclusivity. This enriching workplace environment enhances creativity and innovation, which are vital to our mission.

    Join Rise to see the full answer
    What is the salary range for the Lead Applications Analyst - CX/Marketing role at Fortune Brands?

    The salary range for the Lead Applications Analyst - CX/Marketing position at Fortune Brands Innovations is estimated between $93,000 and $145,000 USD. Factors such as education, experience, and individual performance may affect your specific salary within this range. Additionally, employees may participate in an annual bonus plan or sales incentive programs, further enhancing your overall compensation package.

    Join Rise to see the full answer
    What types of projects can a Lead Applications Analyst expect to work on at Fortune Brands Innovations?

    As a Lead Applications Analyst in CX/Marketing, you can expect to work on diverse projects involving the design and implementation of marketing CRM platforms. You will oversee system integrations and contribute to enhancing business operations through innovative solutions. Your role will have you participating in the selection and setup of a new central Marketing CRM platform, helping drive strategic business goals and ensuring project success.

    Join Rise to see the full answer
    Common Interview Questions for Lead Applications Analyst - CX/Marketing
    What experience do you have with SAP C4 Marketing CRM?

    In your response, highlight specific projects where you utilized SAP C4 Marketing CRM. Discuss the tasks you undertook, the solutions you implemented, and the results you achieved. This will showcase your hands-on experience and demonstrate how you've successfully integrated this platform into your previous roles.

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    Can you describe a technical challenge you faced while integrating marketing systems with ERP systems?

    When answering, focus on a significant challenge you encountered, how you approached solving it, and the outcome. Emphasize your problem-solving skills, the tools you used, and the importance of collaboration with team members to successfully execute the project.

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    How do you prioritize tasks and manage project timelines as a Lead Applications Analyst?

    Outline your process for prioritizing tasks, such as using project management tools (like JIRA or Microsoft Teams). Discuss how you set deadlines, manage team expectations, and ensure that deliverables meet the specified timelines, reflecting both your organizational skills and your ability to maintain communication with stakeholders.

    Join Rise to see the full answer
    How do you communicate technical concepts to non-technical stakeholders?

    Explain your approach to making complex technical information accessible to non-technical team members. You might discuss using visual aids, breaking down jargon into simpler terms, and ensuring alignment by tying technical details back to business outcomes that matter to stakeholders.

    Join Rise to see the full answer
    What methods do you use to keep up with the latest trends in marketing technology?

    Share your strategies for staying informed about industry trends, such as joining relevant professional groups, attending conferences, and reading industry reports. Highlight any specific sources of information you rely on to ensure you are up-to-date with the evolving technologies in marketing.

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    Describe your experience with project management methodologies, particularly Agile.

    Discuss your familiarity with the Agile methodology, illustrating how you've implemented Agile practices in past projects. Provide examples of how this approach facilitated collaboration, adaptability, and efficiency during the project lifecycle, reinforcing your capability in managing evolving requirements.

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    How do you handle feedback from stakeholders during project implementation?

    Mention your openness to feedback and emphasize its importance in improving project outcomes. Provide an example of a time when stakeholder feedback led to significant changes in your project approach, showcasing your collaborative spirit and willingness to adapt to ensure success.

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    What tools have you used to manage the delivery from offshore teams?

    Discuss the tools you have experience with, such as JIRA or Smartsheet, that help you keep track of offshore team progress. Provide insights into how these tools facilitate communication and project oversight, ensuring quality deliverables and alignment despite geographical differences.

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    Can you give an example of a successful implementation project you've led?

    When answering, highlight the project's scope, challenges, your role, and the outcome. Emphasize how your leadership and technical skills were pivotal to the project's success, reinforcing your qualifications for the Lead Applications Analyst role.

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    What approaches do you take when mentoring junior staff and consultants?

    Describe your mentoring style, emphasizing how you support junior team members in skill development and project management. Provide examples of how you've helped others grow professionally while maintaining high standards for deliverables.

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